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~isPartOf:"Journal of business research : JBR"
~person:"Huan, Tzung-cheng"
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Cross-cultural relations
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Interkulturelle Beziehungen
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Lieferantenmanagement
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Prospect Theory
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Huan, Tzung-cheng
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Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts
Marshall, Roger
;
Huan, Tzung-cheng
;
Xu, Yingzi
;
Nam, Inwoo
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 871-878
Persistent link: https://www.econbiz.de/10009228996
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