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~isPartOf:"Journal of business research : JBR"
~person:"Kim, Hye-jin"
~person:"Lampel, Joseph"
~type:"article"
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The impact of movie titles on box office success
Bae, Giwoong
;
Kim, Hye-jin
- In:
Journal of business research : JBR
103
(
2019
),
pp. 100-109
Persistent link: https://www.econbiz.de/10012104104
Saved in:
2
Blame it on Hollywood : the influence of films on Paris as product location
Gkritzali, Alkmini
;
Lampel, Joseph
;
Wiertz, Caroline
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2363-2370
Persistent link: https://www.econbiz.de/10011490952
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