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~isPartOf:"Journal of business research : JBR"
~person:"Kim, Juran"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Kim, Juran
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
2
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
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