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~isPartOf:"Journal of business research : JBR"
~person:"Klein, Kristina"
~person:"Koller, Monika"
~subject:"Zielgruppe"
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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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