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~isPartOf:"Journal of business research : JBR"
~person:"Liu, Martin J."
~type_genre:"Article in journal"
~type_genre:"Case study"
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Consumer behaviour
3
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3
Social Web
2
Social web
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1
Absorptive capacity
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Adaptive cycle
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Advertising effects
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Online-Handel
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Liu, Martin J.
Filieri, Raffaele
10
Choi, Jeonghye
9
Dwivedi, Yogesh Kumar
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Richard, Marie-Odile
9
Ko, Eunju
8
Rana, Nripendra P.
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Krishen, Anjala S.
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Bigné Alcañiz, J. Enrique
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Foroudi, Pantea
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Huarng, Kun-Huang
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Yu, Tiffany Hui-Kuang
5
Agarwal, Shaurya
4
Aiello, Gaetano
4
Azer, Jaylan
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Berezan, Orie
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Casaló, Luis V.
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Dhir, Amandeep
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Donthu, Naveen
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Harrigan, Paul
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Ibáñez-Sánchez, Sergio
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Islam, Nazrul
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Jayawardhena, Chanaka
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Kachroo, Pushkin
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Ketron, Seth
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Kim, Jikyung
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Kim, Kyung Hoon
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Paul, Justin
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Ranaweera, Chatura
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Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of production economics
1
International journal of production research
1
Management information systems : mis quarterly
1
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ECONIS (ZBW)
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Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
2
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
3
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
Saved in:
4
Understanding organizational resilience in a platform-based sharing business : the role of absorptive capacity
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Yu, Jiang
- In:
Journal of business research : JBR
141
(
2022
),
pp. 85-99
Persistent link: https://www.econbiz.de/10013168046
Saved in:
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