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~isPartOf:"Journal of business research : JBR"
~person:"Melewar, T. C."
~person:"Reisinger, Heribert"
~person:"Shaalan, Ahmed"
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Search: subject_exact:"Öffentlichkeitsarbeit"
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Public relations
7
Öffentlichkeitsarbeit
7
Corporate reputation
4
Firmenimage
4
Consumer behaviour
3
Corporate culture
3
Corporate identity
3
Konsumentenverhalten
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Unternehmenskultur
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Brand management
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Corporate Social Responsibility
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Melewar, T. C.
Reisinger, Heribert
Shaalan, Ahmed
Claeys, An-Sofie
3
Foroudi, Pantea
3
Andersen, Sophie Esmann
2
Balmer, John M.T.
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Crisafulli, Benedetta
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Grohs, Reinhard
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Gupta, Suraksha
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Journal of business research : JBR
Journal of marketing communications
3
Qualitative market research : an international journal
3
The marketing review
3
European journal of marketing : EJM
2
International studies of management and organization
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
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Corporate reputation review : an international journal
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European business review
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ECONIS (ZBW)
7
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1
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
2
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
3
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
4
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
Saved in:
5
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
6
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
7
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
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