Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Pantea Foroudi; T. C. Melewar; Suraksha Gupta
| Year of publication: |
2014
|
|---|---|
| Authors: | Foroudi, Pantea ; Melewar, T. C. ; Gupta, Suraksha |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 11, p. 2269-2281
|
| Subject: | Corporate logo | Corporate image | Corporate reputation | Corporate visual identity | Design | Typeface | Firmenimage | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations | Markenimage | Brand image | Reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010401999