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~isPartOf:"Journal of business research : JBR"
~person:"Melewar, T. C."
~person:"Spielmann, Nathalie"
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Search: subject_exact:"Brand management"
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Brand management
15
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15
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8
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6
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6
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3
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Melewar, T. C.
Spielmann, Nathalie
Ko, Eunju
11
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9
Veloutsou, Cleopatra
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Foroudi, Pantea
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Valette-Florence, Pierre
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Journal of business research : JBR
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
International studies of management and organization
5
The marketing review
4
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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Journal of world business : JWB
2
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2
Routledge studies in marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
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Building corporate identity, image and reputation in the digital era
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Business ethics quarterly : the journal of the Society for Business Ethics
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City branding : theory and cases
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Corporate reputation review : an international journal
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EuroMed journal of business
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European business review
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Handbook of corporate communication and public relations : pure and applied
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International journal of internet marketing and advertising : IJIMA
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International journal of management reviews
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of wine business research : IJWBR
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International marketing review
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Journal of general management
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Journal of global marketing
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Journal of marketing for higher education
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Journal of retailing and consumer services
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Journal of vacation marketing : an international journal
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Marketing intelligence & planning
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The European business journal
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The Routledge companion to contemporary brand management
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The journal of asset management
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ECONIS (ZBW)
15
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1
Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
Saved in:
2
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
3
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
4
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
7
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
8
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
9
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
10
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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