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~isPartOf:"Journal of business research : JBR"
~person:"Rose, Gregory"
~person:"Spielmann, Nathalie"
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Brand management
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Rose, Gregory
Spielmann, Nathalie
Ko, Eunju
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Journal of business research : JBR
The journal of brand management : an international journal
3
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1
International Journal of Wine Business Research
1
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1
Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
Saved in:
2
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
3
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
4
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
5
It goes with the territory : communal leverage as a marketing resource
Spielmann, Nathalie
;
Williams, Christopher
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5636-5643
Persistent link: https://www.econbiz.de/10011597425
Saved in:
6
Adapted or standardized copy : is non-cultural English the answer?
Spielmann, Nathalie
;
Delvert, Mathilde
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 434-440
Persistent link: https://www.econbiz.de/10010362121
Saved in:
7
Characteristics of strong territorial brands : the case of champagne
Charters, Steve
;
Spielmann, Nathalie
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1461-1467
Persistent link: https://www.econbiz.de/10010379304
Saved in:
8
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
9
Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R.
;
Limon, Yonca
;
Rose, Gregory
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1202-1208
Persistent link: https://www.econbiz.de/10008696670
Saved in:
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