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~isPartOf:"Journal of business research : JBR"
~person:"Theysohn, Sven"
~subject:"Market research"
~subject:"Rentabilität"
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Dual effect-based market segmentation and price optimization
Theysohn, Sven
;
Klein, Kristina
;
Völckner, Franziska
; …
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 480-488
Persistent link: https://www.econbiz.de/10009724777
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