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~isPartOf:"Journal of business research : JBR"
~person:"Wang, Shuman"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
2
Brand image
2
Brand management
2
Customer equity
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Customer value
2
Internet marketing
2
Kundenwert
2
Markenführung
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Markenimage
2
Online-Marketing
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Social Web
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Social web
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Betriebliche Wertschöpfung
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Brand
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Brand love
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Celebrity endorsement
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Celebrity-Werbung
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Consumer behaviour
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Customer integration
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Dynamic brand experience
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Fashion
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Fashion web celebrity endorser attributes
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Konsumentenverhalten
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Kundenintegration
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Markenartikel
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Mode
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Parasocial relationship
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Social media
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Social network
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Social networking environment
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Soziales Netzwerk
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Value co-creation
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Value creation
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Wang, Shuman
Veloutsou, Cleopatra
4
Black, Iain
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Filieri, Raffaele
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Harrigan, Paul
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Agnihotri, Raj
2
Aiello, Gaetano
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Bazi, Saleh
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Elayan, Suzanne
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Flavián Blanco, Carlos
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Ghosh Dastidar, Ayan
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Gorton, Matthew
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Gupta, Shivam
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Hajli, Nick
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Kim, Juran
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Ko, Eunju
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Mora Cortez, Roberto
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Plangger, Kirk
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Richard, Marie-Odile
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Roy, Sanjit
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Sykora, Martin
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Trainor, Kevin J.
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Wang, Kai-Yu
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Yuan, Chun Lin
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Abosag, Ibrahim
1
Alavi, Sascha
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Alden, Dana
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Aloini, Davide
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Anaza, Nwamaka A.
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Anderski, Matthias
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Andrade, Victoria
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Andreini, Daniela
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André, Ana Raquel
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Andzulis, James
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Apiradee Wongkitrungrueng
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Journal of business research : JBR
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A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
2
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
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