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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
~subject:"Customer satisfaction"
~subject:"Marketing"
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Advertising
Customer satisfaction
Marketing
Brand management
583
Markenführung
583
Consumer behaviour
393
Konsumentenverhalten
393
Brand image
337
Markenimage
337
Brand
238
Markenartikel
231
Beziehungsmarketing
132
Relationship marketing
132
Social Web
103
Social web
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Internet marketing
83
Online-Marketing
83
Luxury goods
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Advertising effects
49
Werbewirkung
49
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Marketingmanagement
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39
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37
Kundenintegration
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Social media
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Personality psychology
36
Persönlichkeitspsychologie
36
Branding
35
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Corporate reputation
24
Firmenimage
24
International marketing
24
Internationales Marketing
24
Brand loyalty
23
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22
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22
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69
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Balaji, M. S.
2
Dennis, Charles
2
Foroudi, Pantea
2
Japutra, Arnold
2
Kim, Sang Jin
2
Ko, Eunju
2
Melewar, T. C.
2
Molinillo, Sebastian
2
Abosag, Ibrahim
1
Abulaiti, Gulimire
1
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1
Alatalo, Sari
1
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1
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1
Ambaye, Michele
1
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1
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1
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1
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1
Baek, Minjung
1
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1
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1
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1
Banerjee, Madhumita
1
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1
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1
Bellman, Steven
1
Bhattacharya, Abhi
1
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1
Chae, Heeju
1
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Journal of business research : JBR
Journal of retailing and consumer services
46
The journal of brand management : an international journal
37
The journal of product & brand management
35
SpringerLink / Bücher
30
International journal of advertising : the review of marketing communications
27
Journal of marketing communications
25
International journal of hospitality management
24
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
Psychology & marketing
17
International journal of internet marketing and advertising : IJIMA
16
Asia Pacific journal of marketing and logistics
15
Journal of promotion management : innovations in planning and applied research
15
European journal of marketing : EJM
13
Journal of promotion management : JPM
13
Springer eBook Collection
13
Journal of hospitality marketing & management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of advertising
11
Journal of strategic marketing
11
Journal of travel and tourism marketing
11
Global business review
10
Marketing intelligence & planning
10
Services marketing quarterly
10
Journal of Islamic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of historical research in marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Innovatives Markenmanagement
8
International journal of contemporary hospitality management
8
Journal of global marketing
8
Journal of marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Springer eBook Collection / Business and Economics
8
The IUP journal of brand management : IJBRM
8
Journal of consumer marketing
7
Journal of marketing management : MM
7
Marketing letters : a journal of research in marketing
7
Nepalese journal of economics : a publication of Uniglobe College
7
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ECONIS (ZBW)
69
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1
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
2
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
3
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
4
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
5
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
6
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
7
Expressions of the past : a practice-based approach of brand longevity visual translation in advertising
Pecot, Fabien
;
Celhay, Franck
;
Kacha, Mathieu
;
Lombard, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 121-133
Persistent link: https://www.econbiz.de/10013365605
Saved in:
8
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
9
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
10
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
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