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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
~subject:"Einzelhandel"
~subject:"Marketing"
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Advertising
Einzelhandel
Marketing
Brand management
583
Markenführung
583
Consumer behaviour
393
Konsumentenverhalten
393
Brand image
337
Markenimage
337
Brand
238
Markenartikel
231
Beziehungsmarketing
132
Relationship marketing
132
Social Web
103
Social web
103
Internet marketing
83
Online-Marketing
83
Luxury goods
74
Luxusgüter
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Advertising effects
49
Werbewirkung
49
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45
Marketingmanagement
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39
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37
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37
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Personality psychology
36
Persönlichkeitspsychologie
36
Branding
35
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26
Customer satisfaction
25
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25
Corporate reputation
24
Firmenimage
24
International marketing
24
Internationales Marketing
24
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23
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22
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Aiello, Gaetano
2
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Dennis, Charles
2
Foroudi, Pantea
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Ko, Eunju
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Melewar, T. C.
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Spielmann, Nathalie
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Journal of business research : JBR
Journal of retailing and consumer services
79
SpringerLink / Bücher
39
The journal of product & brand management
31
The journal of brand management : an international journal
30
International journal of advertising : the review of marketing communications
27
Journal of retailing
27
Journal of marketing communications
24
International journal of retail & distribution management
21
The international review of retail, distribution and consumer research
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
Springer eBook Collection
16
European journal of marketing : EJM
14
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
Asia Pacific journal of marketing and logistics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
European journal of operational research : EJOR
11
Journal of advertising
11
Springer Proceedings in Business and Economics
11
International journal of internet marketing and advertising : IJIMA
10
Psychology & marketing
10
Innovatives Markenmanagement
9
International journal of production economics
9
International marketing review
9
Journal of historical research in marketing
9
Transportation research / E : an international journal
9
International journal of retail and distribution management
8
Marketing intelligence & planning
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection / Business and Economics
8
Journal of fashion marketing and management
7
Journal of global marketing
7
Journal of marketing
7
Journal of marketing management : MM
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing : ZFP ; journal of research and management
7
Marketing letters : a journal of research in marketing
7
Research
7
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ECONIS (ZBW)
66
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1
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
2
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
3
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
4
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
5
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
6
Expressions of the past : a practice-based approach of brand longevity visual translation in advertising
Pecot, Fabien
;
Celhay, Franck
;
Kacha, Mathieu
;
Lombard, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 121-133
Persistent link: https://www.econbiz.de/10013365605
Saved in:
7
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
8
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
9
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
10
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
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