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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
~subject:"Luxury goods"
~subject:"Marketing"
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Advertising
Luxury goods
Marketing
Brand management
583
Markenführung
583
Consumer behaviour
393
Konsumentenverhalten
393
Brand image
337
Markenimage
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Ko, Eunju
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Journal of business research : JBR
The journal of brand management : an international journal
64
The journal of product & brand management
44
SpringerLink / Bücher
39
Journal of retailing and consumer services
36
Journal of fashion marketing and management
34
International journal of advertising : the review of marketing communications
31
Journal of marketing communications
26
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
Journal of global fashion marketing : JGfM
18
Psychology & marketing
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Springer eBook Collection
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Asia Pacific journal of marketing and logistics
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Journal of promotion management : JPM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of promotion management : innovations in planning and applied research
14
Journal of international consumer marketing
13
The IUP journal of brand management : IJBRM
13
International journal of internet marketing and advertising : IJIMA
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
12
International marketing review
12
International journal of hospitality management
11
Journal of advertising
11
European journal of marketing : EJM
10
Journal of marketing
10
Marketing intelligence & planning
10
International journal of consumer studies
9
Journal of historical research in marketing
9
Marketing letters : a journal of research in marketing
9
Journal of global marketing
8
Journal of marketing management : MM
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Springer eBook Collection / Business and Economics
8
Young consumers : insight and ideas for responsible marketers
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Business horizons
7
European journal of marketing
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
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ECONIS (ZBW)
114
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1
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
2
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
3
Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint
López, Belén
;
Rangel-Pérez, Celia
;
Fernández, Manuel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014229568
Saved in:
4
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
5
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
6
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
7
Conceptualizing masstige buying behavior : a mixed-method approach
Purohit, Sonal
;
Radia, Karan Nilesh
- In:
Journal of business research : JBR
142
(
2022
),
pp. 886-898
Persistent link: https://www.econbiz.de/10013169466
Saved in:
8
The role of brand coolness in the masstige co-branding of luxury and mass brands
Suzuki, Satoko
;
Kanno, Saori
- In:
Journal of business research : JBR
149
(
2022
),
pp. 240-249
Persistent link: https://www.econbiz.de/10013325603
Saved in:
9
Don't fall into exquisite poverty : the impact of mismatch between consumers and luxury brands on happiness
Zhang, Jing
;
Chen, Mingliang
;
Xie, Zhaohan
;
Zhuang, Jingyi
- In:
Journal of business research : JBR
151
(
2022
),
pp. 298-309
Persistent link: https://www.econbiz.de/10013459203
Saved in:
10
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
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