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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
~subject:"Marketing"
~subject:"Persönlichkeitspsychologie"
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Advertising
Marketing
Persönlichkeitspsychologie
Brand management
583
Markenführung
583
Consumer behaviour
393
Konsumentenverhalten
393
Brand image
337
Markenimage
337
Brand
238
Markenartikel
231
Beziehungsmarketing
132
Relationship marketing
132
Social Web
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Social web
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83
Online-Marketing
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Luxury goods
74
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Advertising effects
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45
Marketingmanagement
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39
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Personality psychology
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35
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Werbung
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25
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24
Firmenimage
24
International marketing
24
Internationales Marketing
24
Brand loyalty
23
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22
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Wallpach, Sylvia von
3
Al Zagir, Nadia
2
Anthoni, Kristine
2
Balmer, John M.T.
2
Black, Iain
2
Dennis, Charles
2
Diamantopoulos, Adamantios
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Espersen, Peter
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Foroudi, Pantea
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Kornum, Niels
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Melewar, T. C.
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Michel, Géraldine
2
Podnar, Klement
2
Rose, Gregory
2
Roy, Sanjit
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Sadeque, Saalem
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Veloutsou, Cleopatra
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Voyer, Benjamin G.
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Akhtar, Pervaiz
1
Alemany Oliver, Mathieu
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Alexander, Andrew
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Journal of business research : JBR
The journal of brand management : an international journal
39
The journal of product & brand management
36
International journal of advertising : the review of marketing communications
29
Journal of marketing communications
28
SpringerLink / Bücher
28
Psychology & marketing
21
International journal of advertising : the quarterly review of marketing communications
19
Journal of retailing and consumer services
19
Journal of advertising research
18
Journal of promotion management : JPM
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of marketing : EJM
14
Journal of promotion management : innovations in planning and applied research
14
Springer eBook Collection
14
Asia Pacific journal of marketing and logistics
12
International journal of internet marketing and advertising : IJIMA
11
Journal of advertising
11
Journal of international consumer marketing
10
The journal of consumer marketing
10
International marketing review
9
Journal of historical research in marketing
9
Journal of strategic marketing
9
International journal of sports marketing & sponsorship
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of fashion marketing and management
8
Journal of global marketing
8
Journal of marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Marketing letters : a journal of research in marketing
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Springer eBook Collection / Business and Economics
8
European journal of marketing
7
International journal of consumer studies
7
International journal of hospitality management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Marketing intelligence & planning
7
Global business review
6
Innovatives Markenmanagement
6
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ECONIS (ZBW)
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1
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
2
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
3
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
4
Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
5
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
6
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
7
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
8
Expressions of the past : a practice-based approach of brand longevity visual translation in advertising
Pecot, Fabien
;
Celhay, Franck
;
Kacha, Mathieu
;
Lombard, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 121-133
Persistent link: https://www.econbiz.de/10013365605
Saved in:
9
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
10
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
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