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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.
;
Miniard, Paul W.
;
Jaccard, James
- In:
Journal of business research : JBR
75
(
2017
),
pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
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