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~isPartOf:"Journal of business research : JBR"
~subject:"Arbeitsgruppe"
~subject:"Werbewirkung"
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Journal of business research : JBR
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The "research world café" as method of scientific enquiry : combining rigor with relevance and speed
Schiele, Holger
;
Krummaker, Stefan
;
Hoffmann, Petra
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 280-296
Persistent link: https://www.econbiz.de/10013040667
Saved in:
2
Turning heterogeneity into improved research outputs in international R&D teams
Cegarra Navarro, Juan Gabriel
;
Ruiz, Francisco Javier …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 770-778
Persistent link: https://www.econbiz.de/10012494537
Saved in:
3
A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
Saved in:
4
Swapping bricks for clicks : crowdsourcing longitudinal data on Amazon Turk
Daly, Timothy M.
;
Nataraajan, Rajan
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2603-2609
Persistent link: https://www.econbiz.de/10011399621
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