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~isPartOf:"Journal of business research : JBR"
~subject:"Beziehungsmarketing"
~subject:"USA"
~subject:"customer loyalty"
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Search: subject_exact:"Kundenloyalität"
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Beziehungsmarketing
USA
customer loyalty
Customer retention
17
Kundenbindung
17
Relationship marketing
12
Consumer behaviour
10
Konsumentenverhalten
10
Customer loyalty
6
Customer satisfaction
6
Kundenzufriedenheit
6
Brand image
3
Gambling
3
Glücksspiel
3
Internet marketing
3
Markenimage
3
Online-Marketing
3
Customer value
2
Dienstleistungsqualität
2
Kundenwert
2
Lieferantenmanagement
2
Loyalty
2
Service quality
2
Social Web
2
Social network
2
Social relations
2
Social web
2
Soziale Beziehungen
2
Soziales Netzwerk
2
Supplier relationship management
2
Viral marketing
2
Virales Marketing
2
2000-2008
1
Attachment style
1
Attitudinal loyalty
1
B-to-B-Marketing
1
B2B context
1
Behavioral loyalty
1
Betriebliche Wertschöpfung
1
Brand community
1
Brand equity
1
Brand identification
1
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12
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12
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English
12
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Prentice, Catherine
2
Wong, IpKin Anthony
2
Aksoy, Lerzan
1
Audhesh, Paswan K.
1
Autry, Chad W.
1
Buoye, Alexander
1
Confete, Ilenia
1
Cossío-Silva, Francisco-José
1
Coussement, Kristof
1
De Bock, Koen W.
1
Evanschitzky, Heiner
1
Gligor, David M.
1
Gonc̦alves, Helena Martins
1
Hultman, Magnus
1
Keiningham, Timothy
1
Lages, Carmen
1
Larivière, Bart
1
Lee, Liane W. Y.
1
Lentz, Patrick
1
Lewin, Jeffrey E.
1
Mills, Mark
1
Oghazi, Pejvak
1
Palacios-Florencio, Beatriz
1
Rajamma, Rajasree K.
1
Revilla Camacho, Maria Angeles
1
Russo, Ivan
1
Sharma, Piyush
1
Silva, Graça Miranda
1
Silveira, Catherine da
1
Simões, Cláudia
1
Tang, Yiming
1
Theotokis, Aristeidis
1
Vega Vázquez, Manuela
1
Wiliams, Luke
1
Woisetschläger, David
1
Yip, Leslie S. C.
1
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Published in...
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Journal of business research : JBR
Journal of retailing and consumer services
20
SpringerLink / Bücher
10
How to succeed in the digital age : strategies from 17 top managers
6
The service industries journal
6
Cogent business & management
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
The journal of services marketing
5
Edward Elgar E-Book Archive
4
Journal of marketing theory and practice
4
Services marketing quarterly
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Applied Marketing Science / Angewandte Marketingforschung
3
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Gabler Edition Wissenschaft
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of marketing analytics : JMA
3
Journal of service theory and practice : JSTP
3
Journal of the Academy of Marketing Science
3
Research
3
The journal of product & brand management
3
Tourism management : research, policies, practice
3
Academy of Management journal : AMJ
2
Business horizons
2
Computer-mediated marketing strategies : social media and online brand communities
2
Elgar original reference
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
European journal of marketing
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Forschungsgruppe Konsum und Verhalten
2
Innovatives Markenmanagement
2
International business review : the official journal of the European International Business Academy
2
International journal of business excellence
2
International journal of business information systems : IJBIS
2
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ECONIS (ZBW)
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1
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
2
Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.
;
Tang, Yiming
;
Yip, Leslie S. C.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
Saved in:
3
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
4
Value co-creation and customer loyalty
Cossío-Silva, Francisco-José
;
Revilla Camacho, Maria …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1621-1625
Persistent link: https://www.econbiz.de/10011450438
Saved in:
5
Causal recipes for customer loyalty to travel agencies : differences between online and offline customers
Silva, Graça Miranda
;
Gonc̦alves, Helena Martins
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5512-5518
Persistent link: https://www.econbiz.de/10011590571
Saved in:
6
Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
7
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
8
Customer loyalty in entertainment venues : the reality TV genre
Lewin, Jeffrey E.
;
Rajamma, Rajasree K.
;
Audhesh, Paswan K.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 607-615
Persistent link: https://www.econbiz.de/10010496162
Saved in:
9
Does loyalty span domains? : examining the relationship between consumer loyalty, other loyalties and happiness
Aksoy, Lerzan
;
Keiningham, Timothy
;
Buoye, Alexander
; …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2464-2476
Persistent link: https://www.econbiz.de/10011399506
Saved in:
10
Customer churn prediction in the online gambling industry : the beneficial effect of ensemble learning
Coussement, Kristof
;
De Bock, Koen W.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1629-1636
Persistent link: https://www.econbiz.de/10009757004
Saved in:
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