//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Brand architecture"
~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Master brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
Business-to-business marketing
Consumer behaviour
Markenarchitektur
25
Brand management
19
Markenführung
19
Corporate reputation
17
Firmenimage
17
Corporate culture
9
Unternehmenskultur
9
Corporate Social Responsibility
7
Corporate social responsibility
7
Konsumentenverhalten
7
Brand image
6
Markenimage
6
Marketing management
6
Marketingmanagement
6
Public relations
6
Öffentlichkeitsarbeit
6
Brand
5
Corporate brand
5
Markenartikel
5
Beziehungsmarketing
4
Corporate brand identification
4
Corporate marketing
4
Relationship marketing
4
Corporate branding
3
Corporate image
3
Internet marketing
3
Online-Marketing
3
Reputation
3
Social Web
3
Social web
3
B-to-B-Marketing
2
Business ethics
2
Case study
2
Confidence
2
Corporate heritage identity
2
Corporate identity
2
Crisis management
2
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Language
All
English
25
Author
All
Balmer, John M. T.
3
Balmer, John M.T.
3
Chen, Weifeng
2
Crisafulli, Benedetta
2
Discua Cruz, Allan
2
Gupta, Suraksha
2
Podnar, Klement
2
Quamina, La Toya
2
Sharifah Faridah Syed Alwi
2
Singh, Jaywant
2
Spielmann, Nathalie
2
Tyler, Beverly B.
2
Andersen, Sophie Esmann
1
Baumgarth, Carsten
1
Bebek, Gaye
1
Becerra, Manuel
1
Beukel, Karin
1
Boukis, Achilleas
1
Bourke, Rita
1
Burghausen, Mario
1
Cerrato, Daniele
1
Cowan, Kirsten
1
Davies, Gary
1
De Roeck, Kenneth
1
Dennis, Charles
1
Essamri, Azzouz
1
Gerwe, Oksana
1
Guzman, Francisco
1
He, Xinming
1
Henseler, Jörg
1
Johansen, Trine Susanne
1
Joseph, Abraham
1
Kaminakis, Kostas
1
Khanyapuss Punjaisri
1
Kitchen, Philip J.
1
Kristal, Samuel
1
Lin, Zhibin
1
Mahmoud, Rudiana
1
Maon, François
1
McKechnie, Sally
1
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
SpringerLink / Bücher
15
The journal of product & brand management
13
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
Saved in:
2
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
3
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
4
Economic impact of corporate foundations : an event analysis approach
Monfort, Abel
;
Villagra, Nuria
;
Sanchez, Joaquin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 159-170
Persistent link: https://www.econbiz.de/10012420356
Saved in:
5
Place as a nexus for corporate heritage identity : an international study of family-owned wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 826-837
Persistent link: https://www.econbiz.de/10012509749
Saved in:
6
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
7
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
8
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
9
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
10
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->