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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Brand management
Consumer behaviour
Konsumentenverhalten
857
Relationship marketing
650
Beziehungsmarketing
648
Innovation
635
Markenführung
602
Innovation management
555
Innovationsmanagement
554
Firm performance
422
Unternehmenserfolg
422
Brand image
395
Markenimage
395
Corporate social responsibility
348
Corporate Social Responsibility
346
Marketing management
323
Marketingmanagement
323
Strategisches Management
286
Strategic management
285
Lieferantenmanagement
267
Supplier relationship management
267
Knowledge management
264
Wissensmanagement
264
Brand
255
Markenartikel
248
Knowledge transfer
222
Social Web
222
Social web
222
Wissenstransfer
222
Customer satisfaction
215
Kundenzufriedenheit
215
Managers
184
Führungskräfte
182
Organisatorischer Wandel
170
Organizational change
170
Dienstleistungsqualität
168
Service quality
168
KMU
166
SME
166
Führungsstil
165
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1,048
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1,048
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1,049
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Ko, Eunju
14
Gupta, Suraksha
11
Melewar, T. C.
11
Veloutsou, Cleopatra
10
Foroudi, Pantea
9
Valette-Florence, Pierre
9
Balaji, M. S.
8
Diamantopoulos, Adamantios
8
Roy, Sanjit
8
De Chernatony, Leslie
7
Filieri, Raffaele
7
Kim, Kyung Hoon
7
Merchant, Altaf
7
Merrilees, Bill
7
Bartikowski, Boris
6
Laroche, Michel
6
Michel, Géraldine
6
Phau, Ian
6
Spielmann, Nathalie
6
Buil, Isabel
5
Chebat, Jean-Charles
5
Christodoulides, George
5
Cleveland, Mark
5
Dennis, Charles
5
Gustafsson, Anders
5
Guzman, Francisco
5
Mandler, Timo
5
Mattila, Anna S.
5
McLean, Graeme J.
5
Roper, Stuart
5
Rose, Gregory
5
Seo, Yuri
5
Sharma, Piyush
5
Shukla, Paurav
5
Teng, Lefa
5
Voyer, Benjamin G.
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Bang, Nguyen
4
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Journal of business research : JBR
Journal of retailing and consumer services
807
The journal of brand management : an international journal
588
The journal of product & brand management
407
SpringerLink / Bücher
340
International journal of hospitality management
338
Psychology & marketing
220
Asia Pacific journal of marketing and logistics
199
European journal of marketing : EJM
196
Industrial marketing management : the international journal for industrial and high-tech firms
183
Journal of the Academy of Marketing Science
181
Marketing intelligence & planning
181
Journal of strategic marketing
174
The journal of services marketing
174
Journal of marketing communications
172
Journal of marketing
170
Journal of travel and tourism marketing
167
Journal of business ethics : JOBE
161
Journal of marketing management : MM
161
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
149
International journal of contemporary hospitality management
142
Journal of retailing
142
Tourism management : research, policies, practice
141
Journal of Product & Brand Management
137
Cogent business & management
136
International journal of consumer studies
136
Journal of hospitality marketing & management
135
Management science : journal of the Institute for Operations Research and the Management Sciences
121
International journal of retail & distribution management
118
The service industries journal
116
Marketing letters : a journal of research in marketing
115
The international review of retail, distribution and consumer research
110
Journal of marketing research : JMR
104
The journal of consumer marketing
104
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
102
Strategic Direction
102
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
101
Journal of fashion marketing and management
100
Journal of international consumer marketing
100
Journal of promotion management : innovations in planning and applied research
98
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ECONIS (ZBW)
1,049
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
3
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
4
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
5
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
6
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
7
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
8
Curbing customer-to-customer misbehavior contagion in the sharing economy
Danatzis, Ilias
;
Möller-Herm, Jana
;
Herm, Steffen
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547914
Saved in:
9
"Look me in the eye, customer" : how do face-to-face interactions in peer-to-peer sharing economy services affect customers' misbehavior concealment intentions?
Ozuna, Edna
;
Steinhoff, Lena
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014551495
Saved in:
10
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
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