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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Electronic Commerce"
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Brand management
Electronic Commerce
Social Web
436
Social web
436
Consumer behaviour
311
Konsumentenverhalten
311
Internet marketing
210
Online-Marketing
210
Welt
198
World
198
Markenführung
129
Social media
117
Relationship marketing
105
Beziehungsmarketing
104
Innovation
87
Viral marketing
86
Virales Marketing
86
Brand image
85
Markenimage
85
Online retailing
72
Online-Handel
72
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57
Multinationales Unternehmen
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57
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56
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52
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Entwicklungsländer
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Internet
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Virtual reality
46
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46
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176
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Veloutsou, Cleopatra
5
Filieri, Raffaele
4
Ko, Eunju
4
Black, Iain
3
Chen, Qimei
3
Hajli, Nick
3
Harrigan, Paul
3
Merchant, Altaf
3
Richard, Marie-Odile
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bartikowski, Boris
2
Bazi, Saleh
2
Belei, Nina
2
Cowan, Kirsten
2
Cui, Geng
2
Dessart, Laurence
2
Dwivedi, Yogesh Kumar
2
Foroudi, Pantea
2
Gorton, Matthew
2
Grohs, Reinhard
2
Horváth, Csilla
2
Kim, Juran
2
Kim, Kyung Hoon
2
Kunz, Werner
2
Liu, Ran
2
McLean, Graeme J.
2
Melewar, T. C.
2
Milne, George R.
2
Pantano, Eleonora
2
Peng, Ling
2
Rana, Nripendra P.
2
Reijmersdal, Eva A. van
2
Reisinger, Heribert
2
Rita, Paulo
2
Rose, Gregory
2
Roy, Sanjit
2
Seo, Yuri
2
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Journal of business research : JBR
Journal of retailing and consumer services
122
SpringerLink / Bücher
108
The journal of brand management : an international journal
78
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
74
International journal of internet marketing and advertising : IJIMA
72
The journal of product & brand management
64
Journal of internet commerce
63
Electronic commerce research
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of electronic marketing and retailing : IJEMR
46
Technological forecasting & social change : an international journal
46
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
43
International journal of business information systems : IJBIS
40
Information systems research : ISR
36
Journal of electronic commerce research : JECR
36
Journal of management information systems : JMIS
36
Springer eBook Collection
36
International journal of electronic business
35
Tourism management : research, policies, practice
35
International journal of e-business research : an official publication of the Information Resources Management Association
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
Business horizons
32
Journal of promotion management : innovations in planning and applied research
32
Journal of marketing communications
30
Journal of marketing management : MM
29
Journal of travel and tourism marketing
27
Telecommunications policy : the international journal of digital economy, data sciences and new media
27
International journal of electronic commerce : IJEC
26
Journal of fashion marketing and management
26
Marketing intelligence & planning
26
Springer eBook Collection / Business and Economics
26
Gabler Edition Wissenschaft
25
International journal of hospitality management
25
Electronic markets : EM ; the international journal of electronic commerce and business media
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Electronic commerce research and applications
23
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ECONIS (ZBW)
176
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176
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
3
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
4
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
5
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
6
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
7
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
8
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
9
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
10
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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