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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Markenimage"
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Search: subject_exact:"Markenfamilie"
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Brand management
Markenimage
Brand architecture
25
Markenarchitektur
25
Markenführung
19
Corporate reputation
17
Firmenimage
17
Corporate culture
9
Unternehmenskultur
9
Consumer behaviour
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Konsumentenverhalten
7
Brand image
6
Marketing management
6
Marketingmanagement
6
Public relations
6
Öffentlichkeitsarbeit
6
Brand
5
Corporate brand
5
Markenartikel
5
Beziehungsmarketing
4
Corporate brand identification
4
Corporate marketing
4
Relationship marketing
4
Corporate branding
3
Corporate image
3
Internet marketing
3
Online-Marketing
3
Reputation
3
Social Web
3
Social web
3
B-to-B-Marketing
2
Business ethics
2
Business-to-business marketing
2
Case study
2
Confidence
2
Corporate heritage identity
2
Corporate identity
2
Crisis management
2
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20
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20
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English
20
Author
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Balmer, John M.T.
3
Balmer, John M. T.
2
Chen, Weifeng
2
Crisafulli, Benedetta
2
Gupta, Suraksha
2
Podnar, Klement
2
Quamina, La Toya
2
Sharifah Faridah Syed Alwi
2
Singh, Jaywant
2
Andersen, Sophie Esmann
1
Baumgarth, Carsten
1
Bebek, Gaye
1
Becerra, Manuel
1
Boukis, Achilleas
1
Cerrato, Daniele
1
Cowan, Kirsten
1
De Roeck, Kenneth
1
Dennis, Charles
1
Discua Cruz, Allan
1
Essamri, Azzouz
1
Gerwe, Oksana
1
Guzman, Francisco
1
He, Xinming
1
Henseler, Jörg
1
Johansen, Trine Susanne
1
Joseph, Abraham
1
Kaminakis, Kostas
1
Khanyapuss Punjaisri
1
Kitchen, Philip J.
1
Kristal, Samuel
1
Lin, Zhibin
1
Mahmoud, Rudiana
1
Maon, François
1
McKechnie, Sally
1
Md. Nor Othman
1
Melewar, T. C.
1
Miller, Elizabeth G.
1
Milne, George R.
1
Ozdemir, Sena
1
Pantano, Eleonora
1
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Journal of business research : JBR
The journal of brand management : an international journal
55
SpringerLink / Bücher
14
The journal of product & brand management
13
European journal of marketing : EJM
11
International studies of management and organization
11
Corporate communications : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
Innovatives Markenmanagement
6
Working paper series / Bradford University School of Management
5
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Journal of strategic marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Marketing intelligence & planning
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Manual of international marketing
3
Routledge studies in marketing
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Corporate social responsibility and environmental management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
Journal of Islamic marketing
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Journal of marketing for higher education
2
Journal of the Academy of Marketing Science
2
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ECONIS (ZBW)
20
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1
Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
Saved in:
2
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
3
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
4
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
5
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
6
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
7
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
8
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
9
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
10
"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
Saved in:
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