//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Cause-Related Marketing"
~subject:"India"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Cause-Related Marketing
India
Cause-related marketing
15
Consumer behaviour
13
Konsumentenverhalten
13
Marketing management
6
Marketingmanagement
6
Corporate Social Responsibility
4
Corporate social responsibility
4
Cause marketing
3
Fundraising
3
Altruism
2
Altruismus
2
Green marketing
2
Moral identity
2
Skepticism
2
Theorie
2
Theory
2
USA
2
United States
2
Admiration
1
Advertising
1
Affective arousal
1
Altruistic values
1
Arbeitsverhalten
1
Attitudes
1
Attribution theory
1
Benefit framing
1
Bibliometrics
1
Bibliometrie
1
Brand familiarity
1
Brand management
1
Cause category
1
Cause importance
1
Cause-brand alliance
1
Cause-related marketing (CrM)
1
Cause-related products
1
China
1
Confidence
1
Consumer scepticism
1
Consumer transgressions
1
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Ang, Tyson
1
Arslanagic-Kalajdzic, Maja
1
Bowen, Melanie
1
Chao, Melody M.
1
Coleman, Joshua T.
1
Dlačić, Jasmina
1
Edmondson, Diane R.
1
Edwards, Steven M.
1
Fennell, Patrick B.
1
Gibbert, Michael
1
Grace, Sarah C.
1
Grolleau, Gilles
1
He, Hongwei
1
Hsieh, Meng-Hua
1
Ibanez-Hafkamp, Lisette
1
Jeong, Hyun Ju
1
Kadic-Maglajlic, Selma
1
Kim, Shinhye
1
Kuber, Gayatri
1
Kuo, Andrew
1
La Ferle, Carrie
1
Lafferty, Barbara A.
1
Lavoie, Nathalie
1
Lee, Mira
1
Liou, Ru-Shiun
1
Manyiwa, Simon
1
McPherson, Mark
1
Mendini, Monica
1
Nguyen, Nga
1
Paek, Hye-jin
1
Peter, Paula C.
1
Priporas, Constantinos Vasilios
1
Rapert, Molly Inhofe
1
Samu, Sridhar
1
Thyroff, Anastasia E.
1
Wei, Shuqin
1
Wen, Xiaohan
1
Wymer, Walter
1
Yucel-Aybat, Ozge
1
Zasuwa, Grzegorz
1
more ...
less ...
Published in...
All
Journal of business research : JBR
International review on public and non-profit marketing
25
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
10
Psychology & marketing
10
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
International journal of nonprofit & voluntary sector marketing
4
Journal of promotion management : JPM
4
Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of emerging markets
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
3
AMS review : official publication of the Academy of Marketing Science
2
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
Customer-centric marketing strategies : tools for building organizational performance
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
International journal of Indian culture and business management : IJICBM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JBE
2
Journal of consumer marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
CSR-related consumer scepticism : A review of the literature and future research directions
Nguyen, Nga
;
Priporas, Constantinos Vasilios
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014468555
Saved in:
2
Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan
;
Kim, Shinhye
;
Bowen, Melanie
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
Saved in:
3
"We go together" : understanding social cause-related purchase intentions of young adults
Arslanagic-Kalajdzic, Maja
;
Kadic-Maglajlic, Selma
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 130-142
Persistent link: https://www.econbiz.de/10013040656
Saved in:
4
The generous consumer : interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions
Rapert, Molly Inhofe
;
Thyroff, Anastasia E.
;
Grace, Sarah C.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 838-847
Persistent link: https://www.econbiz.de/10012581667
Saved in:
5
Consumer mindsets matter : benefit framing and firm-cause fit in the persuasiveness of cause-related marketing campaigns
Yucel-Aybat, Ozge
;
Hsieh, Meng-Hua
- In:
Journal of business research : JBR
129
(
2021
),
pp. 418-427
Persistent link: https://www.econbiz.de/10012509631
Saved in:
6
Does the global vs. local scope matter? : contingencies of cause-related marketing in a developed market
Wei, Shuqin
;
Ang, Tyson
;
Liou, Ru-Shiun
- In:
Journal of business research : JBR
108
(
2020
),
pp. 201-212
Persistent link: https://www.econbiz.de/10012175301
Saved in:
7
The moderating role of donation quantifiers on price fairness judgments
Fennell, Patrick B.
;
Coleman, Joshua T.
;
Kuo, Andrew
- In:
Journal of business research : JBR
110
(
2020
),
pp. 464-473
Persistent link: https://www.econbiz.de/10012237881
Saved in:
8
Cause-related marketing and employee engagement : the roles of admiration, implicit morality beliefs, and moral identity
He, Hongwei
;
Chao, Melody M.
;
Zhu, Weichun
- In:
Journal of business research : JBR
95
(
2019
),
pp. 83-92
Persistent link: https://www.econbiz.de/10011979784
Saved in:
9
The dual-process model of similarity in cause-related marketing : how taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness
Mendini, Monica
;
Peter, Paula C.
;
Gibbert, Michael
- In:
Journal of business research : JBR
91
(
2018
),
pp. 195-204
Persistent link: https://www.econbiz.de/10011902927
Saved in:
10
Cause-related marketing of products with a negative externality
Grolleau, Gilles
;
Ibanez-Hafkamp, Lisette
;
Lavoie, Nathalie
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4321-4330
Persistent link: https://www.econbiz.de/10011554574
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->