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~isPartOf:"Journal of business research : JBR"
~subject:"Computerunterstützung"
~subject:"Virales Marketing"
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Uncovering the effects of textual features on trustworthiness of online consumer reviews : a computational-experimental approach
Huang, Guanxiong
;
Liang, Hai
- In:
Journal of business research : JBR
126
(
2021
),
pp. 1-11
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