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~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Social Web"
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Consumer behaviour
Social Web
Konsumentenverhalten
857
Relationship marketing
650
Beziehungsmarketing
648
Innovation
635
Brand management
602
Markenführung
602
Innovation management
555
Innovationsmanagement
554
Firm performance
422
Unternehmenserfolg
422
Brand image
395
Markenimage
395
Corporate social responsibility
348
Corporate Social Responsibility
346
Marketing management
323
Marketingmanagement
323
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286
Strategic management
285
Lieferantenmanagement
267
Supplier relationship management
267
Knowledge management
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255
Markenartikel
248
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222
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170
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170
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168
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Ko, Eunju
14
Balaji, M. S.
8
Diamantopoulos, Adamantios
8
Filieri, Raffaele
8
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Roy, Sanjit
7
Bartikowski, Boris
6
Merchant, Altaf
6
Michel, Géraldine
6
Chebat, Jean-Charles
5
Cleveland, Mark
5
Gupta, Suraksha
5
Guzman, Francisco
5
Kim, Kyung Hoon
5
Laroche, Michel
5
Mandler, Timo
5
Mattila, Anna S.
5
McLean, Graeme J.
5
Melewar, T. C.
5
Phau, Ian
5
Seo, Yuri
5
Shukla, Paurav
5
Teng, Lefa
5
Voyer, Benjamin G.
5
Aiello, Gaetano
4
Brunk, Katja H.
4
Chen, Qimei
4
Christodoulides, George
4
Donthu, Naveen
4
Foroudi, Pantea
4
Grohs, Reinhard
4
Gustafsson, Anders
4
Harrigan, Paul
4
Japutra, Arnold
4
Kim, Juran
4
Kim, Sang Jin
4
Krishen, Anjala S.
4
Mahr, Dominik
4
Megehee, Carol M.
4
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Journal of business research : JBR
Journal of retailing and consumer services
787
International journal of hospitality management
326
The journal of brand management : an international journal
319
The journal of product & brand management
315
Psychology & marketing
211
SpringerLink / Bücher
193
Asia Pacific journal of marketing and logistics
189
Industrial marketing management : the international journal for industrial and high-tech firms
173
Journal of business ethics : JOBE
172
The journal of services marketing
167
Journal of marketing communications
161
Journal of the Academy of Marketing Science
161
Journal of travel and tourism marketing
158
European journal of marketing : EJM
155
Marketing intelligence & planning
151
Journal of marketing
150
Journal of strategic marketing
144
International journal of contemporary hospitality management
134
Cogent business & management
133
International journal of consumer studies
133
Journal of hospitality marketing & management
132
Tourism management : research, policies, practice
132
Journal of marketing management : MM
127
Journal of retailing
124
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
118
Management science : journal of the Institute for Operations Research and the Management Sciences
118
Technological forecasting & social change : an international journal
118
The service industries journal
106
International journal of internet marketing and advertising : IJIMA
105
The international review of retail, distribution and consumer research
104
International journal of retail & distribution management
103
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
101
Journal of promotion management : innovations in planning and applied research
98
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
98
Marketing letters : a journal of research in marketing
98
The journal of consumer marketing
98
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
95
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Business horizons
94
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ECONIS (ZBW)
971
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971
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1
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
4
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
5
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
6
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
7
Curbing customer-to-customer misbehavior contagion in the sharing economy
Danatzis, Ilias
;
Möller-Herm, Jana
;
Herm, Steffen
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547914
Saved in:
8
"Look me in the eye, customer" : how do face-to-face interactions in peer-to-peer sharing economy services affect customers' misbehavior concealment intentions?
Ozuna, Edna
;
Steinhoff, Lena
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014551495
Saved in:
9
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
10
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
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