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~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
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Addiction prevention
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Bibliometrics
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Davis, Scott W.
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Belei, Nina
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Journal of business research : JBR
Economics letters
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Journal of consumer behaviour : an international research review
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Working paper / Department of Economics, Vanderbilt University
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Say what? : how the interplay of tweet readability and brand hedonism affects consumer engagement
Davis, Scott W.
;
Horváth, Csilla
;
Gretry, Anaïs
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 150-164
Persistent link: https://www.econbiz.de/10012023790
Saved in:
2
On the road to addiction : the facilitative and preventive roles of marketing cues
Martin, Ingrid M.
;
Kamins, Michael A.
;
Pirouz, Dante M.
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1219-1226
Persistent link: https://www.econbiz.de/10009756079
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