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~isPartOf:"Journal of business research : JBR"
~subject:"Customer value"
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Customer value
B-to-B-Marketing
96
Business-to-business marketing
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34
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Autry, Chad W.
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of business & industrial marketing
13
Journal of business-to-business marketing
7
Journal of marketing
6
Innovation in pricing : contemporary theories and best practices
4
Marketing theory
4
Creating and managing superior customer value
3
Beiträge zum Controlling
2
Journal of customer behaviour
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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California management review
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
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Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbook of business-to-business marketing
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Information systems and e-business management : ISeB
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International business and economics research journal
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International journal of business and emerging markets : IJBEM
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International journal of procurement management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of services and operations management
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JOBR-D-21-02615
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Journal of forest economics : JFE
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Journal of marketing management : MM
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Journal of modelling in management
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Journal of revenue and pricing management
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla
;
Claro, Danny Pimentel
;
Germiniano, Renato
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
Saved in:
2
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
3
Achieving the promise of AI and ML in delivering economic and relational customer value in B2B
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
144
(
2022
),
pp. 966-974
Persistent link: https://www.econbiz.de/10013185064
Saved in:
4
Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi
;
Parvinen, Petri
;
Martens, Jonas
- In:
Journal of business research : JBR
126
(
2021
),
pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
Saved in:
5
Value quantification capabilities in industrial markets
Hinterhuber, Andreas
- In:
Journal of business research : JBR
76
(
2017
),
pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
Saved in:
6
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
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