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~isPartOf:"Journal of business research : JBR"
~subject:"Deutsch (Sprache)"
~subject:"Multilingualism"
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Journal of business research : JBR
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Controller & Controlling : Festschrift für Dr. Albrecht Deyhle zum 70. Geburtstag
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The effects of Hispanic bilinguals language use and stereotype activation on negotiations outcomes
Alvarez, Cecilia M. O.
;
Taylor, Kimberly A.
;
Gomez, Carolina
- In:
Journal of business research : JBR
72
(
2017
),
pp. 158-167
Persistent link: https://www.econbiz.de/10011645556
Saved in:
2
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas G.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Saved in:
3
Testing to prevent bad translation : brand name conversions in Chinese-English contexts
Kum, Doreen
;
Lee, Yih Hwai
;
Qiu, Cheng
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 594-600
Persistent link: https://www.econbiz.de/10008988778
Saved in:
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