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~isPartOf:"Journal of business research : JBR"
~subject:"E-commerce"
~subject:"Werbewirkung"
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Search: subject_exact:"Suchmaschine"
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Werbewirkung
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9
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Journal of business research : JBR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Information systems research : ISR
8
International journal of electronic commerce : IJEC
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European journal of operational research : EJOR
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Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing analytics : JMA
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Journal of marketing research
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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European journal of marketing : EJM
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of revenue and pricing management
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
7
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1
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7
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7
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date (oldest first)
1
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
2
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
3
How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung
;
Jang, Sungha
;
Shin, Hyun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
Saved in:
4
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
5
How do search ads induce and accelerate conversion? : the moderating role of transaction experience and organizational type
Chalil, Tengku Munawar
;
Dahana, Wirawan Dony
;
Baumann, Chris
- In:
Journal of business research : JBR
116
(
2020
),
pp. 324-336
Persistent link: https://www.econbiz.de/10012257614
Saved in:
6
The order effect of advertisers on consumer search behavior in sponsored search markets
Park, Chang Hee
;
Agarwal, Manoj Kumar
- In:
Journal of business research : JBR
84
(
2018
),
pp. 24-33
Persistent link: https://www.econbiz.de/10011802594
Saved in:
7
Google or BizRate? : how search engines and comparison sites affect unplanned choices of online retailers
Papatla, Purushottam
;
Liu, Feng Oliver
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1039-1045
Persistent link: https://www.econbiz.de/10003896811
Saved in:
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