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~isPartOf:"Journal of business research : JBR"
~subject:"Ethnische Gruppe"
~subject:"Internationale Marktsegmentierung"
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Ethnische Gruppe
Internationale Marktsegmentierung
Market segmentation
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Journal of business research : JBR
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International marketing ; Vol. IV
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Journal of international money and finance
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SSE EFI working paper series in economics and finance
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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International marketing ; Vol. 2
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Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
2
Revisiting the substantiality criterion : from ethnic marketing to market segmentation
Pires, Guilherme D.
;
Stanton, John
;
Stanton, Patricia J.
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 988-996
Persistent link: https://www.econbiz.de/10009241403
Saved in:
3
Cosmopolitanism, individual-level values and cultural-level values : a cross-cultural study
Cleveland, Mark
;
Erdoğan, Seçil
;
Arıkan, Gülay
; …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 934-943
Persistent link: https://www.econbiz.de/10009241424
Saved in:
4
Market and partner selection processes in international retail franchising
Doherty, Anne Marie
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 528-534
Persistent link: https://www.econbiz.de/10003846863
Saved in:
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