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~isPartOf:"Journal of business research : JBR"
~subject:"Film"
~subject:"Frankreich"
~subject:"Relationship marketing"
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Journal of business research : JBR
Journal of cultural economics
8
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Marketing letters : a journal of research in marketing
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International journal of arts management
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1
Prevision model and empirical test of box office results for sequels
Belvaux, Bertrand
;
Mencarelli, Rémi
- In:
Journal of business research : JBR
130
(
2021
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012544762
Saved in:
2
Impact of online information on the diffusion of movies : focusing on cultural differences
Lee, Youseok
;
Kim, Sang-hoon
;
Cha, Kyoung Cheon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 603-609
Persistent link: https://www.econbiz.de/10012544887
Saved in:
3
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
4
The impact of movie titles on box office success
Bae, Giwoong
;
Kim, Hye-jin
- In:
Journal of business research : JBR
103
(
2019
),
pp. 100-109
Persistent link: https://www.econbiz.de/10012104104
Saved in:
5
Developing a film-based service experience blueprinting technique
Pöppel, Jürgen
;
Finsterwalder, Jörg
;
Laycock, Rebecca A.
- In:
Journal of business research : JBR
85
(
2018
),
pp. 459-466
Persistent link: https://www.econbiz.de/10011815618
Saved in:
6
Blame it on Hollywood : the influence of films on Paris as product location
Gkritzali, Alkmini
;
Lampel, Joseph
;
Wiertz, Caroline
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2363-2370
Persistent link: https://www.econbiz.de/10011490952
Saved in:
7
Logic combination and performance across occupational communities : the case of French film directors
Durand, Rodolphe
;
Hadida, Allègre L.
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2371-2379
Persistent link: https://www.econbiz.de/10011490958
Saved in:
8
Understanding preferences for motion pictures
Gazley, Aaron
;
Clark, Gemma
;
Sinha, Ashish
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 854-861
Persistent link: https://www.econbiz.de/10009228998
Saved in:
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