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~isPartOf:"Journal of business research : JBR"
~subject:"International market entry"
~subject:"Online retailing"
~subject:"Social web"
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International market entry
Online retailing
Social web
Fashion
67
Mode
67
Consumer behaviour
45
Konsumentenverhalten
45
Luxury goods
21
Luxusgüter
21
Textile distribution
17
Textilhandel
17
Bekleidungsindustrie
15
Brand management
15
Clothing industry
15
Markenführung
15
Brand image
13
Internationaler Markteintritt
13
Markenimage
13
Marketing management
12
Marketingmanagement
12
Nachhaltigkeit
11
Sustainability
11
Beziehungsmarketing
10
Relationship marketing
10
Social Web
9
Einzelhandel
8
Retail trade
8
Auslandsinvestition
7
Foreign investment
7
Internet marketing
7
Multinationales Unternehmen
7
Online-Marketing
7
Transnational corporation
7
China
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Cultural identity
5
Customer value
5
Entry mode
5
Fashion industry
5
Firm performance
5
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24
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English
24
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Ko, Eunju
3
Kim, Kyung Hoon
2
Audrezet, Alice
1
Besharat, Ali
1
Boso, Nathaniel
1
Buccieri, Dominic
1
Cadogan, John W.
1
Casaló, Luis V.
1
Chae, Heeju
1
Deng, Ping
1
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1
Elia, Stefano
1
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1
Flavián Blanco, Carlos
1
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1
Hjort, Klas
1
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1
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1
Im, Hyunjoo
1
Jain, Apoorva
1
Jean, Ruey-Jer Bryan
1
Ji, Junzhe
1
Kerviler, Gwarlann de
1
Kim, Eun Young
1
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1
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1
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1
Langan, Ryan J.
1
Lantz, Björn
1
Lee, Jung Eun
1
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1
Li, Zijie
1
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1
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1
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1
Mariotti, Sergio
1
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1
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Published in...
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Journal of business research : JBR
Journal of fashion marketing and management
34
Journal of retailing and consumer services
32
International business review : the official journal of the European International Business Academy
22
Journal of global fashion marketing : JGfM
14
European journal of international management : EJIM
11
International journal of retail & distribution management
9
Cogent business & management
8
International journal of business and globalisation : IJBG
8
International marketing review
8
Journal of world business : JWB
8
Management international review : mir ; journal of international business
8
Journal of international management
7
Electronic commerce research
6
International journal of retail and distribution management
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of promotion management : innovations in planning and applied research
6
Baltic journal of management
5
International journal of emerging markets
5
The international review of retail, distribution and consumer research
5
Young consumers : insight and ideas for responsible marketers
5
Asia Pacific journal of marketing and logistics
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
European journal of marketing : EJM
4
European journal of operational research : EJOR
4
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Transportation research / E : an international journal
4
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of consumer studies
3
International journal of globalisation and small business : IJGSB
3
International journal of technology management : IJTM
3
Journal of East European management studies : JEEMS
3
Journal of East-West business
3
Journal of Islamic marketing
3
Journal of consumer behaviour
3
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Source
All
ECONIS (ZBW)
24
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1
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10
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24
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
The effect of CEO prominence on cross-border acquisitions : an international entrepreneurship approach
Kim, Yeongsu Anthony
;
Liang, Feng
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303739
Saved in:
3
Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry
mode
Buccieri, Dominic
;
Park, Jieun
- In:
Journal of business research : JBR
148
(
2022
),
pp. 89-100
Persistent link: https://www.econbiz.de/10013325454
Saved in:
4
Digital media, control of corruption, and emerging multinational enterprise's FDI entry
mode
choice
Li, Yi
;
Zhang, Banruo
;
Fan, Di
;
Li, Zijie
- In:
Journal of business research : JBR
130
(
2021
),
pp. 247-259
Persistent link: https://www.econbiz.de/10012544833
Saved in:
5
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
6
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
7
The role of family firms' generational heterogeneity in the entry
mode
choice in foreign markets
Mariotti, Sergio
;
Marzano, Riccardo
;
Piscitello, Lucia
- In:
Journal of business research : JBR
132
(
2021
),
pp. 800-812
Persistent link: https://www.econbiz.de/10012581664
Saved in:
8
What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?
Shin, Eonyou
;
Lee, Jung Eun
- In:
Journal of business research : JBR
132
(
2021
),
pp. 416-428
Persistent link: https://www.econbiz.de/10012581696
Saved in:
9
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
10
A reputation transfer perspective on the internationalization of emerging market firms
Mukherjee, Debmalya
;
Makarius, Erin E.
;
Stevens, Charles E.
- In:
Journal of business research : JBR
123
(
2021
),
pp. 568-579
Persistent link: https://www.econbiz.de/10012435364
Saved in:
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