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~isPartOf:"Journal of business research : JBR"
~subject:"Internet marketing"
~subject:"Supplier relationship management"
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Search: subject_exact:"Business-to-business relationship"
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Internet marketing
Supplier relationship management
B-to-B-Marketing
100
Business-to-business marketing
100
Lieferantenmanagement
77
Relationship marketing
35
Beziehungsmarketing
34
Salespeople
16
Verkaufspersonal
16
E-commerce
15
Electronic Commerce
15
Selling
15
Verkauf
15
Consumer behaviour
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Konsumentenverhalten
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Brand management
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Digital platform
11
Digitale Plattform
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Markenführung
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Social Web
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Social web
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B2B
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Brand image
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Markenimage
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B2B marketing
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Business-to-business
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Value creation
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Business network
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Customer value
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Digitalisierung
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Digitization
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Innovation
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Kundenwert
7
Unternehmensnetzwerk
7
Customer satisfaction
6
Kundenzufriedenheit
6
Marketing management
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Marketingmanagement
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Online-Marketing
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Sharma, Piyush
5
Mora Cortez, Roberto
3
Chatterjee, Sharmila C.
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chung, Henry F. L.
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Dong, Maggie Chuoyan
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Ehret, Michael
2
Ferguson, Jodie L.
2
Gupta, Shivam
2
Hao, Andy
2
Johnston, Wesley J.
2
Kindström, Daniel
2
Kowalkowski, Christian
2
Latinovic, Zoran
2
Malik, Ashish
2
Rana, Nripendra P.
2
Vrontis, Demetris
2
Xiao, Zhenxin
2
Xu, Shichun
2
Agarwal, Shailja
1
Alexander, Matthew
1
Almoraish, Ahmed
1
Altwaijry, Najwa
1
Appio, Francesco Paolo
1
Archer-Brown, Chris
1
Ashman, Rachel
1
Autry, Chad W.
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Azer, Jaylan
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Bag, Surajit
1
Bala, Pradip Kumar
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Baliga, Ashwin J.
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Balmer, John M. T.
1
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Baumgarth, Carsten
1
Beeler, Lisa
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Behera, Rajat Kumar
1
Belhadi, Amine
1
Benkhati, Imane
1
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
367
The journal of business & industrial marketing
154
Journal of business-to-business marketing
77
SpringerLink / Bücher
14
Journal of the Academy of Marketing Science
13
Journal of marketing
11
Marketing intelligence & planning
10
Journal of personal selling & sales management : JPSSM
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
International journal of procurement management
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of customer behaviour
6
Journal of marketing research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of service research
6
Springer eBook Collection / Business and Economics
6
Business-to-business marketing management : strategies, cases and solutions
5
European journal of marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Cogent business & management
4
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
4
Gabler Research
4
International business and economics research journal
4
International journal of business environment : IJBE
4
International journal of services and operations management
4
International journal of technology marketing : IJTMkt
4
Journal of business market management : JBM
4
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ECONIS (ZBW)
77
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1
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10
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77
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
3
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
4
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
5
Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships
Kittur, Prathamesh
;
Agarwal, Shailja
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014556451
Saved in:
6
Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
Saved in:
7
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
8
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
9
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
10
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
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