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~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
~subject:"Multinationales Unternehmen"
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Search: subject:"Management"
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Konsumentenverhalten
Multinationales Unternehmen
Consumer behaviour
820
Relationship marketing
626
Beziehungsmarketing
624
Innovation
618
Brand management
584
Markenführung
583
Innovation management
541
Innovationsmanagement
540
Firm performance
412
Unternehmenserfolg
412
Brand image
384
Markenimage
384
Corporate social responsibility
341
Corporate Social Responsibility
339
Marketing management
319
Marketingmanagement
319
Strategic management
275
Strategisches Management
275
Knowledge management
259
Lieferantenmanagement
258
Supplier relationship management
258
Wissensmanagement
258
Brand
247
Markenartikel
240
Social Web
219
Social web
219
Knowledge transfer
217
Wissenstransfer
217
Customer satisfaction
206
Kundenzufriedenheit
206
Managers
172
Führungskräfte
170
KMU
165
SME
165
Organisatorischer Wandel
161
Organizational change
161
Dienstleistungsqualität
160
Service quality
160
Führungsstil
156
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Undetermined
765
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All
Article
955
Book / Working Paper
4
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Article in journal
957
Aufsatz in Zeitschrift
957
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
6
Sammelwerk
6
Conference proceedings
2
Konferenzschrift
2
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Language
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English
959
Author
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Ko, Eunju
13
Sharma, Piyush
9
Balaji, M. S.
8
Diamantopoulos, Adamantios
8
Roy, Sanjit
7
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Bartikowski, Boris
6
Filieri, Raffaele
6
Merchant, Altaf
6
Michel, Géraldine
6
Chebat, Jean-Charles
5
Cleveland, Mark
5
Gupta, Suraksha
5
Kim, Kyung Hoon
5
Laroche, Michel
5
Mattila, Anna S.
5
McLean, Graeme J.
5
Melewar, T. C.
5
Phau, Ian
5
Seo, Yuri
5
Shukla, Paurav
5
Aiello, Gaetano
4
Brenes, Esteban R.
4
Brunk, Katja H.
4
Chen, Qimei
4
Christodoulides, George
4
Donthu, Naveen
4
Grohs, Reinhard
4
Japutra, Arnold
4
Jin, Zhongqi
4
Megehee, Carol M.
4
Oghazi, Pejvak
4
Septianto, Felix
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Babin, Barry J.
3
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Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
774
International journal of hospitality management
318
The journal of product & brand management
307
The journal of brand management : an international journal
295
International business review : the official journal of the European International Business Academy
294
Journal of business ethics : JOBE
294
SpringerLink / Bücher
279
Journal of world business : JWB
215
Psychology & marketing
197
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
195
Asia Pacific journal of marketing and logistics
180
The international journal of human resource management
179
Management international review : mir ; journal of international business
166
The journal of services marketing
159
Journal of international management
158
European journal of marketing : EJM
153
Industrial marketing management : the international journal for industrial and high-tech firms
146
Journal of the Academy of Marketing Science
144
Journal of marketing communications
139
Journal of travel and tourism marketing
138
Journal of marketing
132
International journal of consumer studies
130
Marketing intelligence & planning
126
International journal of contemporary hospitality management
125
Cogent business & management
124
Journal of retailing
124
Journal of hospitality marketing & management
122
European journal of international management : EJIM
119
International marketing review
118
Journal of strategic marketing
114
International journal of retail & distribution management
112
Journal of marketing management : MM
109
Management science : journal of the Institute for Operations Research and the Management Sciences
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
Europäische Hochschulschriften / 5
104
Technological forecasting & social change : an international journal
100
Tourism management : research, policies, practice
100
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
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Source
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ECONIS (ZBW)
959
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1
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10
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959
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1
Examining the cultural differences in disseminating green supply chain in global subsidiaries
Hsu, Pei-Fang
;
Nguyen, Tuan (Kellan)
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304081
Saved in:
2
Design piracy : an interdisciplinary investigation into competitive industrial behavior
Vogel, Areti T.
;
Vogel, Jacob
;
Watchravesringkan, Kittichai
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303804
Saved in:
3
Does customer participation moderate the effects of innovation on cost-based financial performance? : an examination of different forms of customer participation
Yuk, Hyeyeon
;
Garrett, Tony C.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013534244
Saved in:
4
A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492745
Saved in:
5
Co-creating consumer logistics from self-collection to crowd-sourced delivery : an examination on contextual differences in last-mile
Wang, Xueqin
;
Wong, Yiik Diew
;
Tianyin Cheng
;
Yuen, Kum Fai
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434819
Saved in:
6
Mitigating immediate and lagged effects of customer mistreatment on service failure and sabotage : critical roles of service recovery behaviors
Wang, I-An
;
Chen, Pei-Chi
;
Chi, Nai-Wen
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013468630
Saved in:
7
The rise of emerging market lead firms in global value chains
Cuervo-Cazurra, Alvaro
;
Pavida Pananond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468742
Saved in:
8
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
9
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
10
Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde
;
Smith, Andrew N.
;
Milne, George R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
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