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~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Konsumentenverhalten
Relationship marketing
Consumer behaviour
1,896
Innovation
833
Firm performance
684
Unternehmenserfolg
682
Beziehungsmarketing
624
Brand management
584
Markenführung
583
Innovation management
541
Innovationsmanagement
540
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473
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473
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436
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436
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410
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390
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Corporate social responsibility
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292
Customer satisfaction
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9
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Laroche, Michel
27
Ko, Eunju
26
Cleveland, Mark
16
Valette-Florence, Pierre
16
Diamantopoulos, Adamantios
15
Bartikowski, Boris
14
Richard, Marie-Odile
13
Balaji, M. S.
11
Dwivedi, Yogesh Kumar
11
Kim, Kyung Hoon
11
Kukar-Kinney, Monika
10
Teng, Lefa
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Seo, Yuri
9
Septianto, Felix
9
Arslanagic-Kalajdzic, Maja
8
Choi, Jeonghye
8
Geuens, Maggie
8
Gupta, Suraksha
8
Mattila, Anna S.
8
Merchant, Altaf
8
Oghazi, Pejvak
8
Sharma, Piyush
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Babin, Barry J.
7
Cornwell, T. Bettina
7
Donthu, Naveen
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Paul, Justin
7
Roy, Rajat
7
Roy, Sanjit
7
Wagner, Udo
7
Walsh, Gianfranco
7
Aiello, Gaetano
6
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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Journal of business research : JBR
Journal of retailing and consumer services
2,053
International journal of hospitality management
839
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
510
SpringerLink / Bücher
499
Industrial marketing management : the international journal for industrial and high-tech firms
464
Working paper / National Bureau of Economic Research, Inc.
443
Asia Pacific journal of marketing and logistics
430
The journal of product & brand management
406
European journal of marketing : EJM
392
NBER Working Paper
387
Journal of marketing research : JMR
373
The journal of brand management : an international journal
371
The journal of services marketing
368
Journal of travel and tourism marketing
361
Journal of marketing management : MM
358
Management science : journal of the Institute for Operations Research and the Management Sciences
356
Journal of the Academy of Marketing Science
355
Tourism management : research, policies, practice
353
Journal of marketing
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of retailing
341
Journal of international consumer marketing
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
Marketing letters : a journal of research in marketing
317
International journal of contemporary hospitality management
313
International journal of retail & distribution management
312
The service industries journal
312
Cogent business & management
311
Journal of marketing communications
311
Journal of fashion marketing and management
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
298
The international review of retail, distribution and consumer research
292
The journal of consumer marketing
291
Journal of consumer behaviour : an international research review
290
Journal of business ethics : JOBE
289
Marketing intelligence & planning
289
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ECONIS (ZBW)
2,184
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1
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
2
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
3
Analyzing the real size of the tourism industry on the basis of an assessment of water consumption patterns
Gonzalez-Perez, Daniel M.
;
Martín Martín, José María
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014229171
Saved in:
4
Antecedents and consequences of conspicuous green behavior on social media : incorporating the virtual self-identity into the theory of planned behavior
Wallace, Elaine
;
Buil, Isabel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227798
Saved in:
5
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
6
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
7
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
8
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
9
Attitudes and intentions toward masstige strategies : a cross-cultural study of French and Chinese consumers
Pizzetti, Marta
;
Chéreau, Philippe
;
Soscia, Isabella
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383078
Saved in:
10
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
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