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~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of business research : JBR
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The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes : a mental imagery perspective
Lee, Jung Eun
;
Shin, Eonyou
- In:
Journal of business research : JBR
120
(
2020
),
pp. 407-417
Persistent link: https://www.econbiz.de/10012417147
Saved in:
2
You do the service but they take the order
Chiou, Jyh-shen
;
Wu, Lei-yu
;
Chou, Szu-yu
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 883-889
Persistent link: https://www.econbiz.de/10009562263
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