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~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Higher education institution"
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Konsumentenverhalten
Higher education institution
57
Hochschule
57
Higher education
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Brand management
15
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15
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Bang, Nguyen
2
Hemsley-Brown, Jane
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Melewar, T. C.
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Angulo-Ruiz, Fernando
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Journal of business research : JBR
Journal of marketing for higher education
13
International review on public and non-profit marketing
7
International journal of sport management and marketing : IJSMM
4
International journal of sports marketing & sponsorship
4
Services marketing quarterly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of nonprofit & public sector marketing
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Journal of sport management : the official journal of the North American Society of Sport Management
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Management : journal of contemporary management issues
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The journal of brand management : an international journal
3
African journal of business and economic research : AJBER
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Cogent business & management
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Corporate reputation review : an international journal
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International journal of business information systems : IJBIS
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International journal of business innovation and research : IJBIR
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International journal of consumer studies
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International journal of economics and finance
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International journal of hospitality management
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Asia Pacific journal of marketing and logistics
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Asian Academy of Management journal : AAMJ
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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Challenges and trends in modern banking
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Documentos de trabajo / Banco Central de Chile
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Economic and business review : EBR
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Economics of education review
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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ECONIS (ZBW)
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1
The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process
Sipilä, Jenni
;
Herold, Kristiina
;
Tarkiainen, Anssi
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 176-187
Persistent link: https://www.econbiz.de/10011771485
Saved in:
2
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
3
Antecedents and consequences of university brand identification
Balaji, M. S.
;
Roy, Sanjit
;
Sadeque, Saalem
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896
Saved in:
4
The role of brand attachment strength in higher education
Dennis, Charles
;
Papagiannidis, Savvas
;
Alamanos, …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3049-3057
Persistent link: https://www.econbiz.de/10011507912
Saved in:
5
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
;
Yen, Dorothy A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
Saved in:
6
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
7
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
8
Higher education brand alliances : investigating consumers' dual-degree purchase intentions
Naidoo, Vik
;
Hollebeek, Linda D.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3113-3121
Persistent link: https://www.econbiz.de/10011507941
Saved in:
9
A cross-country study of marketing effectiveness in high-credence services
Angulo-Ruiz, Fernando
;
Pergelova, Albena
;
Cheben, Juraj
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3636-3644
Persistent link: https://www.econbiz.de/10011515210
Saved in:
10
Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
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