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~isPartOf:"Journal of business research : JBR"
~subject:"Markenartikel"
~subject:"Online-Handel"
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Search: ("Coronakrise" OR "Investition" OR "Konsumentenverhalten" OR "Steuer" OR "Wirtschaftskrise" OR "Wirtschaftspolitik") AND NOT isPartOf:Wirtschaftsdienst
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Markenartikel
Online-Handel
Consumer behaviour
1,896
Konsumentenverhalten
1,896
Brand management
395
Markenführung
395
Brand image
356
Markenimage
356
Beziehungsmarketing
339
Relationship marketing
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Ko, Eunju
7
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Dwivedi, Yogesh Kumar
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Kukar-Kinney, Monika
5
Richard, Marie-Odile
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Rana, Nripendra P.
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Shukla, Paurav
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Chatzipanagiotou, Kalliopi
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Karimi, Sahar
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Kim, Jikyung
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Koll, Oliver
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Merchant, Altaf
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Michel, Géraldine
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Motoki, Kosuke
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Phau, Ian
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Takahashi, Ikuo
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Torres, Pedro M.
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Valette-Florence, Pierre
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Bigné Alcañiz, J. Enrique
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Bogomolova, Svetlana
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Chebat, Jean-Charles
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Chen, Jie
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2
Dass, Mayukh
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Journal of business research : JBR
Journal of retailing and consumer services
481
The journal of brand management : an international journal
185
The journal of product & brand management
184
Psychology & marketing
99
International journal of electronic marketing and retailing : IJEMR
93
Journal of internet commerce
89
Asia Pacific journal of marketing and logistics
86
Electronic commerce research
80
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
International journal of retail & distribution management
72
Cogent business & management
70
International journal of consumer studies
68
International journal of hospitality management
67
International journal of internet marketing and advertising : IJIMA
67
Journal of retailing
65
The international review of retail, distribution and consumer research
65
International journal of retail and distribution management
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Information systems research : ISR
58
European journal of marketing : EJM
56
Journal of fashion marketing and management
56
Journal of international consumer marketing
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of the Academy of Marketing Science
48
Management science : journal of the Institute for Operations Research and the Management Sciences
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Journal of electronic commerce research : JECR
47
The journal of consumer marketing
47
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
44
International journal of e-business research : an official publication of the Information Resources Management Association
42
Journal of marketing
42
Journal of global marketing
41
Journal of marketing communications
41
International journal of electronic commerce : IJEC
40
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
Journal of strategic marketing
38
International journal of business information systems : IJBIS
37
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ECONIS (ZBW)
379
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11
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
12
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
13
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
14
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
15
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
16
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
17
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
18
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
19
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
20
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
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