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~isPartOf:"Journal of business research : JBR"
~subject:"Markenimage"
~subject:"Schwellenländer"
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Journal of business research : JBR
The journal of brand management : an international journal
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1
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
2
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
3
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
4
An exploratory study into emerging market SMEs' involvement in the circular economy : evidence from India's indigenous Ayurveda industry
Pereira, Vijay
;
Nandakumar, M. K.
;
Sahasranamam, Sreevas
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 188-199
Persistent link: https://www.econbiz.de/10013168123
Saved in:
5
Contrasting knowledge development for internationalization among emerging and advanced economy firms : a review and future research
Nelaeva, Alena
;
Nilssen, Frode
- In:
Journal of business research : JBR
139
(
2022
),
pp. 232-256
Persistent link: https://www.econbiz.de/10013194173
Saved in:
6
The sharing economy : a critical review and research agenda
Rojanakit, Patcharapar
;
Oliveira, Rui Torres de
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1317-1334
Persistent link: https://www.econbiz.de/10013194368
Saved in:
7
Franchising research on emerging markets : bibliometric and content analyses
Bretas, Vanessa P. G.
;
Alon, Ilan
- In:
Journal of business research : JBR
133
(
2021
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012590107
Saved in:
8
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
9
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
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