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~isPartOf:"Journal of business research : JBR"
~subject:"Markenimage"
~subject:"Wettbewerbsstrategie"
~type_genre:"Article in journal"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Kongress"
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Subject
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Markenimage
Wettbewerbsstrategie
Consumer behaviour
901
Konsumentenverhalten
901
Innovation
668
Relationship marketing
647
Beziehungsmarketing
645
Brand management
602
Markenführung
602
Innovation management
555
Innovationsmanagement
554
Firm performance
446
Unternehmenserfolg
446
Brand image
398
Corporate social responsibility
348
Corporate Social Responsibility
346
Marketing management
322
Marketingmanagement
322
Strategic management
284
Strategisches Management
284
Knowledge transfer
269
Wissenstransfer
269
Lieferantenmanagement
266
Supplier relationship management
266
Knowledge management
264
Wissensmanagement
264
Brand
255
Markenartikel
248
Social Web
238
Social web
238
Customer satisfaction
218
Kundenzufriedenheit
218
Managers
189
Führungskräfte
187
KMU
174
SME
174
Dienstleistungsqualität
170
Service quality
170
Organisatorischer Wandel
169
Organizational change
169
Multinationales Unternehmen
167
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Undetermined
349
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9
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Article
446
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Article in journal
Dissertation u.a. Prüfungsschriften
Kongress
Aufsatz in Zeitschrift
446
Conference paper
5
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5
Collection of articles of several authors
1
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English
446
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Diamantopoulos, Adamantios
8
Foroudi, Pantea
7
Melewar, T. C.
6
Merchant, Altaf
5
Valette-Florence, Pierre
5
Veloutsou, Cleopatra
5
Wallpach, Sylvia von
5
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Gupta, Suraksha
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
4
Michel, Géraldine
4
Voyer, Benjamin G.
4
Aiello, Gaetano
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Bang, Nguyen
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
Filieri, Raffaele
3
Foroudi, Mohammad Mahdi
3
Halkias, Georgios
3
Hultman, Magnus
3
Kastanakis, Minas
3
Kim, Kyung Hoon
3
Koll, Oliver
3
Molinillo, Sebastian
3
Moon, Hakil
3
Motoki, Kosuke
3
Mühlbacher, Hans
3
Oghazi, Pejvak
3
Pantano, Eleonora
3
Rose, Gregory
3
Roy, Sanjit
3
Spielmann, Nathalie
3
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Published in...
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Journal of business research : JBR
The journal of brand management : an international journal
343
The journal of product & brand management
306
Journal of retailing and consumer services
187
Tourism management : research, policies, practice
106
International journal of hospitality management
101
European journal of marketing : EJM
91
Industrial marketing management : the international journal for industrial and high-tech firms
91
Journal of travel and tourism marketing
90
Asia Pacific journal of marketing and logistics
84
Psychology & marketing
80
Marketing intelligence & planning
79
Journal of marketing communications
73
Journal of strategic marketing
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
65
Cogent business & management
63
Journal of marketing management : MM
63
Journal of fashion marketing and management
60
Management science : journal of the Institute for Operations Research and the Management Sciences
58
Marketing letters : a journal of research in marketing
55
Journal of international consumer marketing
53
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International marketing review
52
Journal of the Academy of Marketing Science
52
Strategic management journal
49
Tourism management perspectives : TMP
49
Journal of marketing
47
Journal of promotion management : JPM
47
Journal of global marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
International journal of internet marketing and advertising : IJIMA
44
Journal of Islamic marketing
44
The journal of consumer marketing
44
International journal of consumer studies
43
Journal of hospitality marketing & management
43
International journal of contemporary hospitality management
42
European journal of marketing
41
Harvard business review : HBR
40
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Source
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ECONIS (ZBW)
446
Showing
1
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10
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446
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date (oldest first)
1
Dealing with
knowledge
hiding to improve innovation capabilities in the hotel industry : the unconventional role of
knowledge
-oriented leadership
Donate, Mario J.
;
González-Mohíno, Miguel
;
Appio, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 572-586
Persistent link: https://www.econbiz.de/10013185015
Saved in:
2
The differential effects of potential and realized absorptive capacity on imitation and innovation strategies, and its impact on sustained competitive advantage
Algarni, Mohammad A.
;
Ali, Murad
;
Leal-Rodríguez, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014281034
Saved in:
3
Partner trustworthiness,
knowledge
flow in strategic alliances, and firm competitiveness : a contingency perspective
Jiang, Xu
;
Bao, Yongchuan
;
Xie, Yan
;
Gao, Shanxing
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 804-814
Persistent link: https://www.econbiz.de/10011436294
Saved in:
4
Spirit of strategy (S.O.S) : the new S.O.S for competitive business
Huarng, Kun-Huang
;
Mas-Tur, Alicia
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1383-1387
Persistent link: https://www.econbiz.de/10011297958
Saved in:
5
Anthropomorphic brand
management
: an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
6
Territorial brand
management
: beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
7
Multi-sensory sculpting (MSS) : eliciting embodied brand
knowledge
via multi-sensory metaphors
Wallpach, Sylvia von
;
Kreuzer, Maria
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1325-1331
Persistent link: https://www.econbiz.de/10009756013
Saved in:
8
The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
9
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
10
Antecedents of franchise strategy and performance
Wu, Chih-Wen
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10011298492
Saved in:
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