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~isPartOf:"Journal of business research : JBR"
~subject:"Markenimage"
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Markenimage
Social Web
436
Social web
436
Consumer behaviour
311
Konsumentenverhalten
311
Internet marketing
210
Online-Marketing
210
Welt
198
World
198
Brand management
129
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Foroudi, Pantea
3
Merchant, Altaf
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Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Augusto, Mário Gomes
2
Black, Iain
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Foroudi, Mohammad Mahdi
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Reijmersdal, Eva A. van
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Reisinger, Heribert
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Spielmann, Nathalie
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Journal of business research : JBR
The journal of brand management : an international journal
48
The journal of product & brand management
47
Journal of retailing and consumer services
42
International journal of internet marketing and advertising : IJIMA
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Tourism management : research, policies, practice
19
Journal of promotion management : innovations in planning and applied research
17
Journal of marketing communications
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Asia Pacific journal of marketing and logistics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of travel and tourism marketing
13
Tourism management perspectives : TMP
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Psychology & marketing
12
Cogent business & management
11
International journal of advertising : the review of marketing communications
11
International journal of sport management and marketing : IJSMM
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Marketing intelligence & planning
11
International journal of advertising : the quarterly review of marketing communications
9
Journal of internet commerce
9
Journal of marketing management : MM
9
Journal of promotion management : JPM
9
Journal of strategic marketing
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
European journal of marketing : EJM
8
International journal of hospitality management
8
Journal of fashion marketing and management
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Technological forecasting & social change : an international journal
8
Business horizons
7
European Sport management quarterly : ESMQ
7
Journal of electronic commerce research : JECR
7
Journal of international marketing
7
Journal of marketing
7
Tourism analysis : an interdisciplinary tourism & hospitality journal
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
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ECONIS (ZBW)
85
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31
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31
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
32
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
33
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
34
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
35
Revisiting the consumer brand engagement concept
Obilo, Obinna O.
;
Chefor, Ellis
;
Saleh, Amin
- In:
Journal of business research : JBR
126
(
2021
),
pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
Saved in:
36
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
37
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
38
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
Saved in:
39
Social dynamics and stakeholder relationships in personal branding
Dumont, Guillaume
;
Ots, Mart
- In:
Journal of business research : JBR
106
(
2020
),
pp. 118-128
Persistent link: https://www.econbiz.de/10012158337
Saved in:
40
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
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