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~isPartOf:"Journal of business research : JBR"
~subject:"Online-Marketing"
~subject:"Öffentlichkeitsarbeit"
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Online-Marketing
Öffentlichkeitsarbeit
Public relations
78
Corporate Social Responsibility
33
Corporate social responsibility
33
Consumer behaviour
22
Konsumentenverhalten
22
Corporate reputation
19
Firmenimage
19
Communication
17
Social Web
17
Social web
17
Kommunikation
15
Stakeholder
15
Brand management
13
Markenführung
13
Corporate culture
12
Unternehmenskultur
12
Corporate disclosure
11
Internet marketing
11
Reputation
11
Social media
11
Unternehmenspublizität
11
Crisis management
10
Krisenmanagement
10
Brand image
9
Markenimage
9
Beziehungsmarketing
8
CSR communication
8
Crisis communication
8
Relationship marketing
8
Advertising effects
7
Marketing management
7
Marketingmanagement
7
Sponsoring
7
Sponsorship
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Werbewirkung
7
Brand architecture
6
Corporate identity
6
Markenarchitektur
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78
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English
78
Author
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Melewar, T. C.
4
Claeys, An-Sofie
3
Foroudi, Pantea
3
Andersen, Sophie Esmann
2
Balmer, John M.T.
2
Crisafulli, Benedetta
2
Grohs, Reinhard
2
Gupta, Suraksha
2
Hudders, Liselot
2
Kitchen, Philip J.
2
Morsing, Mette
2
Podnar, Klement
2
Quamina, La Toya
2
Reisinger, Heribert
2
Shaalan, Ahmed
2
Singh, Jaywant
2
Tourky, Marwa
2
Abbas Mardani
1
Ageeva, Elena
1
Altinigne, Nesenur
1
Aluchna, Maria
1
Amabile, Sara
1
Andreu, Luisa
1
Azer, Jaylan
1
Ballerini, Jacopo
1
Barkemeyer, Ralf
1
Barnes, Liz
1
Bartikowski, Boris
1
Battisti, Enrico
1
Belei, Nina
1
Berens, Guido A. J. M.
1
Berry, Christopher
1
Blanch, Javier
1
Blasco-Arcas, Lorena
1
Blazquez Cano, Marta
1
Bosek-Rak, Dominika
1
Bove, Liliana L.
1
Brühl, Rolf
1
Buzeta, Cristian
1
Cano-Rodríguez, Manuel
1
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Published in...
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Journal of business research : JBR
Corporate communications : an international journal
191
Journal of communication management : an international journal
143
SpringerLink / Bücher
107
Journal of business ethics : JOBE
87
The accounting review : a publication of the American Accounting Association
63
Public Relations : ein Handbuch
52
Corporate social responsibility and environmental management
47
International journal of business communication : IJBC ; a publication of the Association of Business Communication
46
Journal of accounting & economics
44
Corporate reputation review : an international journal
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
The global public relations handbook : theory, research, and practice
38
Journal of communication management
36
Research
36
Journal of promotion management : JPM
33
Routledge new directions in public relations and communication research
33
Springer eBook Collection
33
Journal of marketing communications
32
Europäische Hochschulschriften / 5
31
Exploring public relations
30
Management communication quarterly : an international journal
30
Journal of accounting and public policy
29
Business strategy and the environment
27
PR-Praxis
27
Studien zu Theorie und Praxis der Public Relations
27
Organisationskommunikation
25
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Accounting, auditing & accountability journal
23
New media and public relations
23
Public Relations
23
The handbook of crisis communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
European journal of marketing : EJM
20
Journal of business strategy
20
Nonprofit-PR
20
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
19
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78
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1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
Corporate sustainability disclosure and media visibility : mixed method evidence from the tourism sector
Gonçalves, Tiago Cruz
;
Gaio, Cristina
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013492789
Saved in:
3
Communicating intent : effects of employer-controlled tipping strategy disclosures on tip amount and firm evaluations
Berry, Christopher
;
Hoffman, K. Douglas
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014293945
Saved in:
4
Corporate social responsibility in family firms : can corporate communication affect CSR performance?
Battisti, Enrico
;
Nirino, Niccolò
;
Leonidou, Erasmia
; …
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014301879
Saved in:
5
Pictures of a crisis : destination marketing organizations' Instagram communication before and during a global health crisis
Mele, Emanuele
;
Filieri, Raffaele
;
De Carlo, Manuela
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303709
Saved in:
6
Managerial responses to online communication : the role of mimicry in affecting third-party observers' purchase intentions
Darani, Milad Mohammadi
;
Mirahmad, Hooman
;
Raoofpanah, Iman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380313
Saved in:
7
How verbal and non-verbal cues in a CEO apology for a corporate crisis affect a firm's social disapproval
Li, Yi-Na
;
Li, Yan
;
Chen, Haipeng
;
Wei, Jiuchang
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383066
Saved in:
8
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
9
Do institutional investors encourage firm to social disclosure? : the stakeholder salience perspective
Aluchna, Maria
;
Roszkowska-Menkes, Maria
;
Kaminski, Bogumil
- In:
Journal of business research : JBR
142
(
2022
),
pp. 674-682
Persistent link: https://www.econbiz.de/10013168449
Saved in:
10
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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