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~isPartOf:"Journal of business research : JBR"
~subject:"Relationship marketing"
~subject:"Transnational corporation"
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Relationship marketing
Transnational corporation
Social Web
452
Social web
452
Consumer behaviour
331
Konsumentenverhalten
331
Internet marketing
211
Online-Marketing
211
Welt
204
World
204
Brand management
128
Markenführung
128
Social media
122
Beziehungsmarketing
105
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165
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Veloutsou, Cleopatra
4
Black, Iain
3
Filieri, Raffaele
3
Harrigan, Paul
3
Agnihotri, Raj
2
Aguilera-Caracuel, Javier
2
Bazi, Saleh
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Buckley, Peter J.
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Donthu, Naveen
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Driffield, Nigel L.
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Elayan, Suzanne
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Esperança, José Paulo
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Flavián Blanco, Carlos
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Gaur, Ajai S.
2
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2
Kim, Juran
2
Ko, Eunju
2
Kumar, Vikas
2
Lim, Weng Marc
2
Liou, Ru-Shiun
2
Malik, Ashish
2
McLean, Graeme J.
2
Okazaki, Shintaro
2
Park, Byung Il
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Sharma, Piyush
2
Sykora, Martin
2
Temouri, Yama
2
Trainor, Kevin J.
2
Wang, Kai-Yu
2
Wang, Shuman
2
Wang, Yichuan
2
Xia, Senmao
2
Yuan, Chun Lin
2
Abosag, Ibrahim
1
Acikgoz, Senay
1
Aiello, Gaetano
1
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Journal of business research : JBR
International business review : the official journal of the European International Business Academy
128
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
109
Journal of world business : JWB
95
Journal of retailing and consumer services
91
NBER working paper series
80
Working paper
77
Management international review : mir ; journal of international business
74
Journal of international management
72
NBER Working Paper
72
Working paper / National Bureau of Economic Research, Inc.
59
Transnational corporations : investment and development
51
CESifo working papers
50
SpringerLink / Bücher
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
International journal of internet marketing and advertising : IJIMA
44
Journal of business ethics : JOBE
44
Edward Elgar E-Book Archive
42
Thunderbird international business review
42
Research policy : policy, management and economic studies of science, technology and innovation
39
Critical perspectives on international business
38
The world economy : the leading journal on international economic relations
38
Technological forecasting & social change : an international journal
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Multinational business review
34
The journal of product & brand management
34
United Nations publication
33
Business horizons
32
Discussion paper / Centre for Economic Policy Research
32
European journal of international management : EJIM
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
New horizons in international business
29
International journal of electronic marketing and retailing : IJEMR
28
Journal of strategic marketing
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Journal of International Business Policy : JIBP
27
Journal of teaching in international business
27
Journal of internet commerce
25
Tourism management : research, policies, practice
25
Discussion papers in international investment and business studies / B
24
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ECONIS (ZBW)
165
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1
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10
of
165
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date (oldest first)
1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
International relations in international business research : a review and research agenda
Han, Xia
;
Lukoianove, Tatiana
;
Zhao, Shasha
;
Liu, Xiaohui
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548078
Saved in:
3
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
4
Subnational social trust and the internationalization of emerging market firms
Chen, Xuchang
;
Wu, Changqi
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280531
Saved in:
5
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
6
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
7
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
8
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
9
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
10
Corruptive practices, digitalization, and international business
Lee, Jeoung Yul
;
Park, Byung Il
;
Ghauri, Pervez N.
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556539
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