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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~person:"Mummalaneni, Venkatapparao"
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Mummalaneni, Venkatapparao
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Journal of business-to-business marketing
Journal of customer behaviour
Journal of marketing
The journal of business & industrial marketing
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ECONIS (ZBW)
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Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
Saved in:
2
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
3
The essence of business marketing theory, research, and tactics : contributions from the Journal of Business-to-Business Marketing
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 91-179
Persistent link: https://www.econbiz.de/10003814676
Saved in:
4
Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
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