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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of marketing"
~person:"Dubinsky, Alan J."
~person:"Walker, Beth A."
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
7
Business-to-business marketing
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Customer value
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Market segmentation
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Marktsegmentierung
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Portfolio selection
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business marketing
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industrial marketing
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Dubinsky, Alan J.
Walker, Beth A.
Grewal, Rajdeep
6
Hutt, Michael D.
5
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
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Bolton, Ruth N.
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Dant, Rajiv P.
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Tarasi, Crina O.
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Tzempelikos, Nektarios
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Honeycutt, Earl D.
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Iacobucci, Dawn
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Kooli, Kaouther
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Malhotra, Naresh K.
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Schmitz, Christian
3
Svensson, Göran
3
Uslay, Can
3
Wang, Rui
3
Wilson, David T.
3
Akrout, Houcine
2
Anderson, James C.
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Billett, Matthew T.
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Bornemann, Torsten
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Høgevold, Nils
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Journal of business-to-business marketing
Journal of customer behaviour
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
7
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Bridging the theory-practice gap in business marketing : lessons from the field ; the JBBM at 21
Hutt, Michael D.
;
Walker, Beth A.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 67-72
Persistent link: https://www.econbiz.de/10011304038
Saved in:
2
The impact of guanxi on ethical perceptions : the case of Taiwanese salespeople
Huang, Wen-yeh
;
Huang, Ching-yun
;
Dubinsky, Alan J.
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010343533
Saved in:
3
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
4
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
5
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
6
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
7
An empirical investigation of relational conflicts in co-marketing alliances
Yi, Ho Taek
;
Lee, Joseph
;
Dubinsky, Alan J.
- In:
Journal of business-to-business marketing
17
(
2010
)
3
,
pp. 249-278
Persistent link: https://www.econbiz.de/10008663393
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