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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of personal selling & sales management"
~subject:"Selling"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"B-to-B-Marketing"
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Selling
B-to-B-Marketing
169
Business-to-business marketing
169
Lieferantenmanagement
95
Supplier relationship management
95
industrial marketing
56
business marketing
54
Beziehungsmarketing
49
Relationship marketing
49
Salespeople
32
Verkaufspersonal
32
Marketing management
28
Marketingmanagement
28
Marketing
26
Verkauf
26
business-to-business marketing
17
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15
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15
Consumer behaviour
13
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Customer satisfaction
9
Innovation management
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Innovationsmanagement
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Kundenzufriedenheit
9
Marketing theory
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Marketingtheorie
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Aufsatz in Zeitschrift
Article in journal
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English
26
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Rodriguez, Michael
3
Schmitz, Christian
3
Alavi, Sascha
2
Habel, Johannes
2
Homburg, Christian
2
Lilien, Gary L.
2
Ahlfeld, Christian
1
Alnakhli, Hayam
1
Beeler, Lisa
1
Bongers, Franziska M.
1
Bonney, Leff
1
Borgh, Michel van der
1
Boyer, Stefanie
1
Boyer, Stefanie L.
1
Chaker, Nawar N.
1
Cohen, Scott
1
Cron, William L.
1
Dubinsky, Alan J.
1
Fleming, David
1
Frieß, Maximilian
1
Good, Valerie
1
Grewal, Rajdeep
1
Hahn, Alexander
1
Hautamäki, Pia
1
Helm, Roland
1
Hochstein, Bryan
1
Hohenberg, Sebastian
1
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1
Huang, Ching-yun
1
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Høgevold, Nils
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1
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1
Jaspert, David
1
Jensen, Ove
1
Klarmann, Martin
1
Krinner, Stephanie
1
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1
Lam, Son K.
1
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Journal of business-to-business marketing
Journal of marketing
Journal of personal selling & sales management
Industrial marketing management : the international journal for industrial and high-tech firms
58
The journal of business & industrial marketing
20
Journal of business research : JBR
15
Journal of the Academy of Marketing Science
6
The journal of personal selling & sales management : JPSSM
6
Harvard business review : HBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Business horizons
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Asia Pacific journal of marketing and logistics
2
European business review
2
European journal of marketing
2
European research on management and business economics
2
Harvard-Business-Manager : das Wissen der Besten
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
Italian journal of marketing : ITJM
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Naše gospodarstvo : NG
2
Australasian marketing journal
1
Cogent business & management
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International business and economics research journal
1
International journal of Indian culture and business management : IJICBM
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of business environment : IJBE
1
International journal of business excellence
1
International journal of business excellence : IJBEX
1
International journal of entrepreneurship and small business : IJESB
1
International journal of procurement management
1
International journal of project management : the journal of The International Project Management Association
1
International journal of services and operations management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of East-West business
1
Journal of business economics : JBE
1
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ECONIS (ZBW)
26
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1
Developing a digital maturity model for the sales processes of industrial projects
Voß, Marleen
;
Jaspert, David
;
Ahlfeld, Christian
; …
- In:
Journal of personal selling & sales management
44
(
2024
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10014515160
Saved in:
2
Benefits, discounts, features, and value as communication foci in selling : exploring concepts, drivers, and outcomes
Klarmann, Martin
;
Wouters, Marc
- In:
Journal of personal selling & sales management
43
(
2023
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10014293059
Saved in:
3
B to B sellers' skill level in sales performance : frameworks and findings
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10012802187
Saved in:
4
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
5
Salesperson rapport : a literature review and research agenda for an evolving digital sales process
Good, Valerie
;
Mangus, Stephanie M.
;
Pullins, Ellen
- In:
Journal of personal selling & sales management
43
(
2023
)
4
,
pp. 245-269
Persistent link: https://www.econbiz.de/10014447830
Saved in:
6
Adaptive selling in business-to-business markets : contextual boundary of a selling strategy from retailing
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
- In:
Journal of personal selling & sales management
43
(
2023
)
2
,
pp. 117-127
Persistent link: https://www.econbiz.de/10014293077
Saved in:
7
Exploring changes in organizational purchasing behaviors brought about by COVID-19 as a catalyst for new directions in sales research
Bonney, Leff
;
Beeler, Lisa
;
Chaker, Nawar N.
- In:
Journal of personal selling & sales management
42
(
2022
)
4
,
pp. 339-357
Persistent link: https://www.econbiz.de/10013484575
Saved in:
8
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
9
The big spaces in sales negotiation research
Boyer, Stefanie L.
;
Jap, Sandy D.
- In:
Journal of personal selling & sales management
42
(
2022
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10013361679
Saved in:
10
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
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