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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Erfolgsfaktor"
~subject:"Klein- und Mittelbetrieb"
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Search: subject_exact:"B-to-B-Marke"
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Erfolgsfaktor
Klein- und Mittelbetrieb
B-to-B-Marketing
138
Business-to-business marketing
138
Lieferantenmanagement
77
Supplier relationship management
77
industrial marketing
56
business marketing
54
Beziehungsmarketing
35
Relationship marketing
35
Marketing
26
Marketing management
23
Marketingmanagement
23
Salespeople
15
Verkaufspersonal
15
USA
13
United States
13
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11
Innovation
11
Selling
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Verkauf
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Vertrauen
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Bibliometrics
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Bibliometrie
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Consumer behaviour
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Customer satisfaction
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Kundenzufriedenheit
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Marketing theory
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Marketingtheorie
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Customer value
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Innovation management
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Innovationsmanagement
8
Kundenwert
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Lieferkette
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Brand management
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Di Candido, Valentino
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Langhof, Lars André
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Theile, Gregory
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Journal of business-to-business marketing
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Industrial marketing management : the international journal for industrial and high-tech firms
10
SpringerLink / Bücher
5
The journal of business & industrial marketing
5
Hamburger Schriften zur Marketingforschung
3
Journal of business research : JBR
3
Journal of strategic marketing
3
Advances in business strategy and competitive advantage (ABSCA) book series
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Beiträge zum Controlling
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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Journal of marketing
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Marketing intelligence & planning
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Marketing-Management
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essentials
2
Australasian marketing journal
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business Guides on the Go
1
Business horizons
1
Customer Experience : Forum Dienstleistungsmanagement
1
DUV / Wirtschaftswissenschaft
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Entwicklungen des Investitionsgütermarketing
1
Europäische Hochschulschriften / 5
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Gabler Research
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Gabler research
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Global business and organizational excellence : a review of research & best practices
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Innovatives Industriegütermarketing
1
International journal of logistics : research and applications
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of marketing theory and practice
1
Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
6
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1
Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan
;
Wang, Yong J.
;
Hao, Andy W.
;
Saran, Anshu
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
Saved in:
2
New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
Saved in:
3
Diffusionsbeschleunigung in Industriegütermärkten : die Wirkung der Sales Force Adoption auf die Adoption des Kunden
Nowack, Christian
-
2016
Persistent link: https://www.econbiz.de/10011517862
Saved in:
4
Identitätsorientierte Markenführung in kleineren und mittleren Business-to-Business-Unternehmen : eine empirische Analyse
Langhof, Lars André
-
2011
Persistent link: https://www.econbiz.de/10009236154
Saved in:
5
Strategische Neukundengewinnung im internationalen Industriegütermarketing mittelständischer Unternehmen : Ein konzeptioneller Ansatz auf Basis einer internationalen Marktsegmentie...
Di Candido, Valentino
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013430948
Saved in:
6
Internationale Interaktionsprozesse im Industriegütermarketing
Theile, Gregory
-
2004
Persistent link: https://www.econbiz.de/10002259675
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