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~isPartOf:"Journal of business-to-business marketing"
~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~source:"econis"
~subject:"Marketing"
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Franses, Philip Hans
Malhotra, Naresh K.
Hutt, Michael D.
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Lichtenthal, J. David
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Journal of business-to-business marketing
Review of marketing research
4
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
4
Econometric Institute research papers
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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ERIM report series research in management
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Emerald insight
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Journal of applied econometrics
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Legends in marketing
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Springer eBook Collection / Business and Economics
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Advances in econometrics
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Advances in econometrics : a research annual
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Economics letters
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Explanatory frameworks : economics, geography, social analysis
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Handbook of economic forecasting ; Vol. 1
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Marketing strategy collection
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Pearson always learning
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Review of Marketing Research Ser.
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Rotterdam Institute for Business Economic Studies
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Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
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