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~isPartOf:"Journal of business-to-business marketing"
~subject:"B-to-B-Marketing"
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Search: subject_exact:"Marketingpolitik"
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B-to-B-Marketing
Marketing
43
Business-to-business marketing
35
Lieferantenmanagement
33
Supplier relationship management
33
Marketing management
30
Marketingmanagement
30
industrial marketing
28
business marketing
25
Beziehungsmarketing
11
Relationship marketing
11
Innovation
9
USA
8
United States
8
Salespeople
7
Selling
7
Verkauf
7
Verkaufspersonal
7
New product development
6
Produktentwicklung
6
Graduate economics education
5
Market research
5
Marktforschung
5
Wirtschaftsstudium
5
Firm performance
4
Unternehmenserfolg
4
relationship marketing
4
Betriebswirtschaftsstudium
3
Bibliometrics
3
Bibliometrie
3
Business network
3
Customer value
3
Graduate business education
3
High technology
3
Hochtechnologie
3
Industrie
3
Innovation management
3
Innovationsmanagement
3
Kundenwert
3
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3
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35
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Honeycutt, Earl D.
2
Kim, Namwoon
2
Lichtenthal, J. David
2
Lim, Weng Marc
2
Mummalaneni, Venkatapparao
2
Shoham, Aviv
2
Wilson, David T.
2
Akrout, Houcine
1
Asseraf, Yoel
1
Besson, Ekaterina
1
Bocconcelli, Roberta
1
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1
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1
Chan, Ricky Y. K.
1
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1
Ching, Lim Ai
1
Dant, Rajiv P.
1
Dubinsky, Alan J.
1
Durmusoglu, Serdar S.
1
Eisend, Martin
1
Ennew, Christine T.
1
Fang, Shyh-Rong
1
Fiegenbaum, Avshalom
1
Gnizy, Itzhak
1
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1
Guo, Chiquan
1
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Krinner, Stephanie
1
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1
Laage-Hellman, Jens
1
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1
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
99
The journal of business & industrial marketing
47
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
9
Journal of strategic marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Journal of business research : JBR
6
Gabler Edition Wissenschaft
5
Journal of the Academy of Marketing Science
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Handbook of business-to-business marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Berichte aus der Betriebswirtschaft
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of marketing communications
3
Kohlhammer Edition Marketing
3
SpringerLink / Bücher
3
Asia Pacific journal of marketing and logistics
2
Business-to-Business-Marketing
2
Europäische Hochschulschriften / 5
2
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal for international business and entrepreneurship development
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of personal selling & sales management : JPSSM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Naše gospodarstvo : NG
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Research
2
Schriftenreihe angewandtes B2B-Marketing
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
Technischer Vertrieb
2
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ECONIS (ZBW)
35
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1
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
2
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
3
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
4
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
5
Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan
;
Wang, Yong J.
;
Hao, Andy W.
;
Saran, Anshu
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
Saved in:
6
Business marketing in France : can the case be made for "French exceptionalism" or is it just a slight variation?
Akrout, Houcine
;
Kaswengi, Joseph
;
Valette-Florence, Pierre
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 187-211
Persistent link: https://www.econbiz.de/10011917203
Saved in:
7
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
8
An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
9
Service business markets : relationship development in the maritime industry
Besson, Ekaterina
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 273-297
Persistent link: https://www.econbiz.de/10011956311
Saved in:
10
The power of international marketing functions: antecedents and consequences
Gnizy, Itzhak
;
Shoham, Aviv
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 67-89
Persistent link: https://www.econbiz.de/10011873875
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