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~isPartOf:"Journal of business-to-business marketing"
~subject:"Beschaffung"
~subject:"Marketing management"
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Beschaffung
Marketing management
Business-to-business marketing
128
B-to-B-Marketing
126
Lieferantenmanagement
76
Supplier relationship management
76
industrial marketing
57
business marketing
55
Beziehungsmarketing
35
Relationship marketing
35
Marketing
26
Marketingmanagement
23
Salespeople
15
Verkaufspersonal
15
USA
13
United States
13
Confidence
11
Selling
11
Verkauf
11
Vertrauen
11
Bibliometrics
10
Bibliometrie
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Innovation
10
Business network
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Customer satisfaction
9
Kundenzufriedenheit
9
Marketing theory
9
Marketingtheorie
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Unternehmensnetzwerk
9
Consumer behaviour
8
Konsumentenverhalten
8
Lieferkette
8
Supply chain
8
business-to-business marketing
8
Customer value
7
E-commerce
7
Electronic Commerce
7
Industrie
7
Innovation management
7
Innovationsmanagement
7
Kundenwert
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27
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Lim, Weng Marc
2
Shoham, Aviv
2
Asseraf, Yoel
1
Backhaus, Klaus
1
Boone, Derrick <Sr.>
1
Brexendorf, Tim Oliver
1
Brink, Kyle E.
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Chang, Dae Ryun
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Ching, Lim Ai
1
Durmusoglu, Serdar S.
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1
Gnizy, Itzhak
1
Guo, Chiquan
1
Hao, Andy W.
1
Heiman, Bruce A.
1
Helm, Roland
1
Hirunyawipada, Tanawat
1
Im, Subin
1
Kim, Namwoon
1
Koch, Matthias
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Krishnan, Vijaykumar
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1
Li, Xinjian
1
Lieven, Theo
1
Lind, Frida
1
Liu, Yanzhe
1
Long, Yu
1
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
105
The journal of business & industrial marketing
53
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Gabler Edition Wissenschaft
7
Journal of business research : JBR
7
Journal of strategic marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Business-to-Business-Marketing
5
International journal of procurement management
5
Journal of the Academy of Marketing Science
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Europäische Hochschulschriften / 5
4
Gabler Edition Wissenschaft / Business-to-Business-Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of personal selling & sales management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
SpringerLink / Bücher
4
Berichte aus der Betriebswirtschaft
3
Handbook of business-to-business marketing
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of marketing communications
3
Journal of marketing research
3
Lehrbuch
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Technischer Vertrieb
3
Ausgewählte Studien des ECC Handel
2
Dissertation.de
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard business review : HBR
2
Journal for international business and entrepreneurship development
2
Journal of marketing analytics : JMA
2
Journal of marketing research : JMR
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Legends in marketing
2
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ECONIS (ZBW)
27
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1
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
2
Some reflections on the state of
business-to-business
marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
3
Tradeoffs in supplier attribute ratings in supplier selection across strategic versus non-strategic purchases
Boone, Derrick <Sr.>
;
Steward, Michelle D.
;
Narus, James A.
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 97-109
Persistent link: https://www.econbiz.de/10012259322
Saved in:
4
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
5
What will
business-to-business
marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
6
An investigation on incentive strategies in community building in
business-to-business
electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
7
Strategic positioning, timing of entry, and new product performance in
business-to-business
markets : do market-oriented firms make better decisions?
Guo, Chiquan
;
Wang, Yong J.
;
Hao, Andy W.
;
Saran, Anshu
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
Saved in:
8
New product development process implementation in a
business-to-business
firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
Saved in:
9
The power of international marketing functions: antecedents and consequences
Gnizy, Itzhak
;
Shoham, Aviv
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 67-89
Persistent link: https://www.econbiz.de/10011873875
Saved in:
10
Purchasing for someone else in a B-to-B context : joint effects of choice overload and accountability
Schaffrath, Kathrin
;
Wentzel, Daniel
;
Erkin, Aras
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 11-29
Persistent link: https://www.econbiz.de/10011847813
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